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The Influencer Marketing Blog

Influencer Marketing Strategy & Insights.

Reelio recognized in Wharton’s 40 under 40!

By Jessica Schimm

in Startup Life

Posted November 10, 2017

Our founders Ben Williams and Pete Borum are featured in Wharton’s 40-under-40 list!

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How We Made an Explainer Video For our SaaS Product at Almost No Cost

By Rachel Appel

in Startup Life, Marketing

Posted October 18, 2017

Here's how we made our company video in 9 steps, saving our marketing department thousands of dollars. 

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Reelio's Mission and Vision Statement

By Daniella Penn

in Startup Life

Posted August 30, 2017

The Reelio mission statement articulates why we do what we do. We hope it gives you more insight as to why we started our company and what keeps our fires burning.

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How to Cultivate a Healthy Startup Culture

By Jessica Schimm

in Startup Life

Posted February 16, 2017

Love podcasts and startup talk? Check out the most recent episode of Onward Upward's podcast  featuring our COO.

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Why Every Startup Founder Needs a Partner

By Ben Williams

in Startup Life

Posted October 19, 2015

(This article was originally published on Startup.com.)

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5 Battle-Tested Strategies for Building a Team That Performs Under Pressure

By Ben Williams

in Startup Life

Posted October 9, 2015

(This article was originally published on SmartBlog on Leadership)

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Keep It Simple

By Mark Borum

in YouTube, Startup Life, ROI

Posted July 16, 2014

Keep it simple, stupid - KISS. We’ve all heard it. Some of us more than others (Thanks Coach Hildenbrandt). The acronym has been around since the 60’s. The idea is simple - avoid complexity unless absolutely needed. You have to simplify your content marketing message. However, I’m still amazed by the number of John Grisham-esque twists and turns I hear in marketing efforts and sales pitches. It appears the creators of this content have been taught KIDS (Keep It Difficult, Silly).

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Youtube Trends: A Hitchhiker's Guide for Those Who Have Social Lives (Personal Videos Edition)

By Mark Borum

in YouTube, Finding Influencers, Startup Life

Posted June 13, 2014

Welcome. And for our Spanish speaking friends, Welcomo. I'm assuming most of you don't spend countless hours scouring Youtube because that's my job. In my virtual travels, I've come across a few trends that I think are worth mentioning in order to help you understand just what exactly is going on out here in the internets and how you can monetize on them. Since there are quite a few, I've decided to break up this guide into multiple tours. This is is the Personal Video tour. If you have purchased tickets for anything other than the Personal Video tour, please wait behind the yellow line for the next vehicle. Driver, we're all clear. Please keep your hands, arms, feet, and legs inside of the vehicle at all times. I don't have insurance.

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