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The Influencer Marketing Blog

Influencer Marketing Strategy & Insights.

What Is Influencer Marketing?

By Jessica Schimm

in Distribution, TrueView, CTR Campaigns, ROI

Posted September 9, 2016

The following is a comprehensive guide to influencer marketing.

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Why is Reelio the Best Influencer Marketing Company for you? We Have Answers. 

By Mark Borum

in Exclusivity, ROI

Posted July 29, 2016

Reelio answers the most frequently asked questions from brands about influencer marketing.

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Hollywood Hasn't Conquered YouTube, but Brands Can Master This Social Gold Mine

By Pete Borum

in ROI

Posted November 11, 2014

Originally written by Pete Borum for use on iMedia Connection:

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Keep It Simple

By Mark Borum

in YouTube, Startup Life, ROI

Posted July 16, 2014

Keep it simple, stupid - KISS. We’ve all heard it. Some of us more than others (Thanks Coach Hildenbrandt). The acronym has been around since the 60’s. The idea is simple - avoid complexity unless absolutely needed. You have to simplify your content marketing message. However, I’m still amazed by the number of John Grisham-esque twists and turns I hear in marketing efforts and sales pitches. It appears the creators of this content have been taught KIDS (Keep It Difficult, Silly).

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Filmmakers Don't Give A Sh*T! Honey Badger Style!

By Mark Borum

in YouTube, Startup Life, ROI, Finding Influencers

Posted May 23, 2014

Ok so you’re a filmmaker.  You have no time for Youtube right?  I mean, Youtube is great fun, but it’s for the every man.  It is the video space for all things having nothing to do with film.  You are the elite.  You are the treasured professional who doesn’t have time for amateur hour.  Filmmakers don’t give a sh*t...Filmmakers are badasses!

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The Results Are In...

By Mark Borum

in YouTube, ROI

Posted May 14, 2014

Each month YouTube releases their Ads Leaderboard. This is an opportunity to see the top 10 pieces of branded content created by advertisers for distribution on YouTube in the previous month (you can see the full list below). This is the equivalent of having a birthday twelve times yearly.

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