The following is a comprehensive guide to influencer marketing.
Reelio answers the most frequently asked questions from brands about influencer marketing.
Originally written by Pete Borum for use on iMedia Connection:
Keep it simple, stupid - KISS. We’ve all heard it. Some of us more than others (Thanks Coach Hildenbrandt). The acronym has been around since the 60’s. The idea is simple - avoid complexity unless absolutely needed. You have to simplify your content marketing message. However, I’m still amazed by the number of John Grisham-esque twists and turns I hear in marketing efforts and sales pitches. It appears the creators of this content have been taught KIDS (Keep It Difficult, Silly).
Ok so you’re a filmmaker. You have no time for Youtube right? I mean, Youtube is great fun, but it’s for the every man. It is the video space for all things having nothing to do with film. You are the elite. You are the treasured professional who doesn’t have time for amateur hour. Filmmakers don’t give a sh*t...Filmmakers are badasses!
Each month YouTube releases their Ads Leaderboard. This is an opportunity to see the top 10 pieces of branded content created by advertisers for distribution on YouTube in the previous month (you can see the full list below). This is the equivalent of having a birthday twelve times yearly.