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The Influencer Marketing Blog

Influencer Marketing Strategy & Insights.

A Guide to Understanding Influencer Marketing Analytics

Helping you understand your influencer marketing campaigns analytics.

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25 Influencer Marketing Statistics You Will Need in 2018

By Jessica Schimm

in ROI

Posted December 18, 2017

Statistics on influencer marketing, social media marketing, online video, adblockers and branded content.

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How to Measure Your Influencer Marketing ROI, for Various Marketing Goals

By Jessica Schimm

in ROI

Posted September 20, 2017

A quick guide to what metrics should be high based on specific brand goals. 

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4 Powerful Influencer Marketing Measurement Tips To Show ROI

A look at attribution models + predictive analysis to measure influencer marketing ROI.

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Go Beyond Last-Click Attribution with These 7 Tools

By Jessica Schimm

in ROI

Posted June 23, 2017

“But what about the people that opened new tabs from the YouTube video?” Here’s how you can better track viewers from your influencer campaign.

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Reelio vs. FameBit: Influencer Marketing Platform Comparison

Which influencer marketing platform is best for you? Reelio or Famebit?

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Influencer Case Study: How FanDuel Generated 4651+ Site Visits

By Julio Hernandez

in Case Studies, CTR Campaigns, ROI

Posted October 26, 2016

DavidSoComedy and others earn FanDuel 4651+ Site Visits. Download the Case Study.

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How to Measure the Impact of Your Influencer Campaign

By Jessica Schimm

in Campaign Strategy, ROI

Posted October 6, 2016

Learn what influencer marketing strategies are best for your brand client’s goals.

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