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The Influencer Marketing Blog

Influencer Marketing Strategy & Insights.

5 Ways to Show Your Influencers You Care

By Tessa Wegert

in Campaign Strategy, Finding Influencers

Posted August 24, 2016

Working with an influencer who's a big fan of your brand? Here's some great ways to keep them coming back to work with you in the future.

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Social Media Influencers: People Like Us

By Odile Sullivan-Tarazi

in Finding Influencers

Posted July 21, 2016

Screens are everywhere, always within reach. Their very ubiquity has helped fuel the meteoric rise of social media personalities, but it's the nature of the content itself that fans the flames. Direct, personal, seemingly unscripted, this is content that offers viewers a window into the lives of real people, people (for so viewers feel) “just like us." And that, for the primary audiences of much of this content — the teens and tweens — is what it's all about: connection. It's not so much that there's a screen always within reach, it's that there's a close friend always within reach. The promise of social media and its content is not simply constant contact. It's constant companionship.

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VidCon 2015 with JayFluent

By Mark Borum

in Finding Influencers

Posted July 31, 2015

We're all recovering from a great trip to VidCon 2015. If you didn't get to go, we hope you enjoyed Jude Periscope-ing the panels during the con. We also wanted to share this great video of VidCon 2015 with JayFluent, our community manager:

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Yes. We. Cannes!

By Mark Borum

in Finding Influencers

Posted July 2, 2015

You may have seen our countless tweets, Facebook and LinkedIn posts, and Instagram photos over the past few weeks, where we announced shouted from the rooftops that we were going to Cannes. You’ll have to understand our excitement.

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Top Thanksgiving YouTube Videos 2014

By Mark Borum

in YouTube, Finding Influencers

Posted November 28, 2014

Yesterday was Thanksgiving. Hopefully you are resting at home, stuffed to the gills, binging on YouTube videos. If you have no clue what to watch, we've shared a list of the must-see Thanksgiving YouTube videos of 2014. Before we jump into the list though, we would like to take a moment to say thank you.

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How to Find the Right YouTube Influencer for Your Brand

By Pete Borum

in Finding Influencers, YouTube

Posted November 19, 2014

Originally written by Pete Borum for use on SocialMediaToday

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How To Sell Anything: Lessons Learned From Door-to-Door Sales

By Mark Borum

in YouTube, Finding Influencers

Posted June 18, 2014

Reelio's Co-founder and VP of Marketing brings us back to basic, but not-to-be-overlooked sales tactics, as he reflects on his first sales job in college.  

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Youtube Trends: A Hitchhiker's Guide for Those Who Have Social Lives (Personal Videos Edition)

By Mark Borum

in YouTube, Startup Life, Finding Influencers

Posted June 13, 2014

Welcome. And for our Spanish speaking friends, Welcomo. I'm assuming most of you don't spend countless hours scouring Youtube because that's my job. In my virtual travels, I've come across a few trends that I think are worth mentioning in order to help you understand just what exactly is going on out here in the internets and how you can monetize on them. Since there are quite a few, I've decided to break up this guide into multiple tours. This is is the Personal Video tour. If you have purchased tickets for anything other than the Personal Video tour, please wait behind the yellow line for the next vehicle. Driver, we're all clear. Please keep your hands, arms, feet, and legs inside of the vehicle at all times. I don't have insurance.

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