How to make your brand Insta-famous with influencers on Instagram.
In a world of digitally-savvy viewers, it’s not enough to just use social media channels as distribution platforms. Transmedia campaigns use each channel to unfold the next part of the journey.
Learn what influencer marketing strategies are best for your brand client’s goals.
From working with creators who genuinely love the product to being open to influencer suggestions - it's the small things that makes your campaigns a success.
originally written by Pete Borum for publication in Online Marketing Institute
Video is powerful. We all know this. How powerful is it? Well, according to Forrester Research 1 minute of video is worth 1.8 million words. Again, 1 minute of video is worth 1.8 million words. Marketer Seth Godin's blogs are on average 200 words. At that rate, he would have to write 9000 blogs to have the same effect as 1 minute of video. Furthermore, the digital era has made it easier than ever before to effectively measure consumer habits.