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The Influencer Marketing Blog

Influencer Marketing Strategy & Insights.

6 Tips For Working With Influencers on Instagram

By Jessica Schimm

in Instagram, Campaign Strategy

Posted January 19, 2017

How to make your brand Insta-famous with influencers on Instagram. 

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How to Adopt Transmedia Storytelling in Your Influencer Marketing Campaign

In a world of digitally-savvy viewers, it’s not enough to just use social media channels as distribution platforms. Transmedia campaigns use each channel to unfold the next part of the journey.

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How to Measure the Impact of Your Influencer Campaign

By Jessica Schimm

in Campaign Strategy, ROI

Posted October 6, 2016

Learn what influencer marketing strategies are best for your brand client’s goals.

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5 Ways to Show Your Influencers You Care

By Tessa Wegert

in Campaign Strategy, Finding Influencers

Posted August 24, 2016

Working with an influencer who's a big fan of your brand? Here's some great ways to keep them coming back to work with you in the future.

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Why Work With Influencers? Authenticity. (Video)

Understand what’s possible with influencer marketing.

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How to Take Your Influencer Campaign from Good to Great (Video)

From working with creators who genuinely love the product to being open to influencer suggestions - it's the small things that makes your campaigns a success.  

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5 Ways to Make Your Video Marketing Campaign Succeed

By Pete Borum

in Campaign Strategy

Posted November 3, 2014

originally written by Pete Borum for publication in Online Marketing Institute

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Why You Should Make YouTube A Part Of Your Marketing Strategy [FREE INFOGRAPHIC]

By Mark Borum

in YouTube, Campaign Strategy

Posted July 31, 2014

Video is powerful. We all know this. How powerful is it? Well, according to Forrester Research 1 minute of video is worth 1.8 million words. Again, 1 minute of video is worth 1.8 million words. Marketer Seth Godin's blogs are on average 200 words. At that rate, he would have to write 9000 blogs to have the same effect as 1 minute of video. Furthermore, the digital era has made it easier than ever before to effectively measure consumer habits.

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