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The Influencer Marketing Blog

Influencer Marketing Strategy & Insights.

Why Fake Followers Are a Big Deal and How to Find Them

By Jessica Schimm

in Brand Safety/FTC

Posted July 3, 2018

We’ve got your step-by-step guide on how to screen data for indications of fake followers and an explanation about why they're a problem.

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The Value of Influencer Marketing; Agency Perspectives From OMD’s Katharine Ricci

By Jessica Schimm

in Brand Safety/FTC

Posted August 2, 2017

Brands shouldn’t rely solely on positive organic shout-outs from fans online, says the head of influencer marketing at global agency OMD. Katharine Ricci spoke with Reelio about how the value of influencer marketing has evovled over time and why it's needed today more than ever. 

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Instagram's Latest Update Will Help You Worry Less About FTC Rules

By Jessica Schimm

in Brand Safety/FTC

Posted June 16, 2017

Instagram’s new sponsorship tool will soon ease influencers’ and advertisers’ concerns about FTC guidelines.

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5 Things We Can Learn About Influencer Marketing from the Fyre Festival Fiasco

By Alex Li

in Brand Safety/FTC

Posted May 4, 2017

FYRE was a disaster but don’t blame their marketing team.

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How to Ensure a Brand-Safe Influencer Marketing Campaign

By Jessica Schimm

in Distribution, YouTube, Brand Safety/FTC

Posted April 3, 2017

Here are four ways influencer marketing is - surprisingly to some -  a great brand safe option in advertising for those who do it right.

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