We’ve got your step-by-step guide on how to screen data for indications of fake followers and an explanation about why they're a problem.
Brands shouldn’t rely solely on positive organic shout-outs from fans online, says the head of influencer marketing at global agency OMD. Katharine Ricci spoke with Reelio about how the value of influencer marketing has evovled over time and why it's needed today more than ever.
Instagram’s new sponsorship tool will soon ease influencers’ and advertisers’ concerns about FTC guidelines.
FYRE was a disaster but don’t blame their marketing team.
Here are four ways influencer marketing is - surprisingly to some - a great brand safe option in advertising for those who do it right.