Brands shouldn’t rely solely on positive organic shout-outs from fans online, says the head of influencer marketing at the global agency OMD.
We’ve got your step-by-step guide on how to screen data for indications of fake followers and an explanation about why they're a problem.
Instagram’s new sponsorship tool will soon ease influencers’ and advertisers’ concerns about FTC guidelines.
FYRE was a disaster but don’t blame their marketing team.
Here are four ways influencer marketing is - surprisingly to some - a great brand safe option in advertising for those who do it right.