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The Influencer Marketing Blog

Influencer Marketing Strategy & Insights.

The Biggest Misconceptions of Influencer Marketing; Agency Perspectives From OMD’s Katharine Ricci

By Jessica Schimm

in Brand Safety/FTC

Posted August 7, 2018

 Brands shouldn’t rely solely on positive organic shout-outs from fans online, says the head of influencer marketing at the global agency OMD.

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Why Fake Followers Are a Big Deal and How to Find Them

By Jessica Schimm

in Brand Safety/FTC

Posted July 3, 2018

We’ve got your step-by-step guide on how to screen data for indications of fake followers and an explanation about why they're a problem.

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Instagram's Latest Update Will Help You Worry Less About FTC Rules

By Jessica Schimm

in Brand Safety/FTC

Posted June 16, 2017

Instagram’s new sponsorship tool will soon ease influencers’ and advertisers’ concerns about FTC guidelines.

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5 Things We Can Learn About Influencer Marketing from the Fyre Festival Fiasco

By Alex Li

in Brand Safety/FTC

Posted May 4, 2017

FYRE was a disaster but don’t blame their marketing team.

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Save the Headache - Ensure FTC Compliant Influencer Marketing With These Tips

By Jessica Schimm

in YouTube, Distribution, Brand Safety/FTC

Posted April 3, 2017

Here are four ways influencer marketing is - surprisingly to some -  a great brand safe option in advertising for those who do it right.

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