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15 Top YouTubers Beauty Enthusiasts Are Watching

These beauty vloggers are attracting beauty enthusiasts from around the globe.

There's no doubt that YouTube is playing a big role in today's beauty purchases.  Audiences now look to influencers for opinions on products they're interested in trying and to see if they have discount codes.

Previously we've spotlighted micro and medium-sized beauty influencers, but now we're going big, taking a look at today's biggest beauty names on YouTube.

The beauty influencers below have attracted beauty lovers around the world, and have scored some major brand partnerships as a result. Let us know if we're missing anyone in the comments below.

Today's Biggest Beauty Vloggers

1. Zoella Sugg (12M Subscribers)

Zoella is easily the most well-known beauty vlogger on this list. She runs her own beauty line and her channel is full of tips and tutorials on makeup, fashion, and hairstyling - all of which are presented in her bubbly and light tone.

Zoella Sugg

Image via YouTube

2. Huda Kattan (2.3M Subscribers)

Huda is the face and YouTube sensation behind Huda Beauty. Apart from the makeup tutorials, product demos, beauty hacks, and DIYs, she’s best known for her unique makeup challenges. She’s posted numerous videos trying out rather unorthodox beauty techniques. She was also featured by Time Magazine as one of the top 25 most influential people on the internet in 2017.

Huda Kattan

Image via YouTube

3. Michelle Phan (8.9M Subscribers)

Michelle’s content is exclusively about makeup and proper skin care. Youthful at heart, this beauty vlogger loves to create unique looks based on popular manga characters using makeup. She’s a big believer of the philosophy that beauty comes from within.

Michelle Phan

Image via YouTube

4. Marzia Bisognin (7.4M Subscribers)

This Italian beauty vlogger on YouTube is the girlfriend of the YouTube gaming sensation PewDiePie. The clothing designer and voice-over artist posts videos reviewing various beauty products and fashion trends.

Marzia Bisognin

Image via YouTube

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5. Kandee Johnson (3.9M Subscribers)

Kandee Johnson likes to take her viewers on a creative adventure with her makeup tutorials, hacks, and transformations. This beauty guru likes to create content centering around the themes of beauty and happiness. She’s also been featured by numerous media outlets like HuffPost, Elle, Allure, Glamour, and People.

Kandee Johnson

Image via YouTube

6. Nikki De Jager (10M Subscribers)

Nikki De Jager of NikkieTutorials is a Dutch makeup artist who posts twice weekly on her YouTube channel. Incredibly popular in New York especially, she mainly posts cosmetic tutorials. She serves as a role model for those who want to express themselves however they want, producing tutorials inspired by character looks, holidays, pride and celebrities. girls who don’t fit stereotypical beauty standards

Nikki De Jager

Image via YouTube

7. Promise Tamang Phan (5.1M Subscribers)

Promise Phan is a Nepalese makeup artist who loves to transform herself into famous characters and celebrities. Some of her more famous looks include Beyonce and Moana. This beauty vlogger shares interesting beauty techniques whilst transforming.

Her husband Steve, pet dog, and pet hedgehog have all been known to make regular appearances as well.

Promise Tamang Phan

Image via YouTube

8. Tanya Burr (3.6M Subscribers)

Tanya Burr is a British actress who is another YouTube vlogging star in the beauty industry. Besides running her own cosmetics line, she frequently posts fashion and lifestyle tips on YouTube. Her feed consists of DIYs, hauls, reviews, and tutorials.

Tanya Burr

Image via YouTube

9. Rachel Levin (13M Subscribers)

Rachel of Rclbeauty101 started her vlogging career when she was just 15 years old as a high school-centric beauty advice blog with DIY tutorial videos. Since then, she’s added funny skits and goofy beauty challenges to her content.

Rachel Levin

Image via YouTube

10. Wayne Goss (3.2M Subscribers)

Wayne Goss leverages his 15 years of experience as a makeup artist to bring his viewers professional beauty advice. This beauty vlogger breaks down even the most complex looks into simpler, smaller, and more manageable segments. This is the perfect channel for anyone looking to improve their skills or become a professional makeup artist.

Wayne Goss

Image via YouTube

11. Meredith Foster (4.8M Subscribers)

Meredith is a strong advocate of loving yourself and being confident in your own skin. Through her beauty vlog on YouTube, she shows women that real beauty comes from the inside. She brings a certain energy and charisma to her videos, and has documented hairdo advice, salon trips, and has even produced rap videos.

Meredith Foster

 Image via YouTube

12. Bunny Meyer (8.8M Subscribers)

Bunny Meyers, or Grav3yardgirl as she is better known as, is a YouTube beauty vlogger hailing from Texas. Her fans love her nutty and fun sense of humor. Despite her gothic “Grav3yardgirl” YouTube name, she’s far from the brooding personality her name suggests. The pro-makeup artist shares product demos, how-to videos, and fashion tips on her vlog.

Bunny Meyer

 Image via YouTube

13. Andrea Brooks (4.2M Subscribers)

Andrea is not just a beauty vlogger on YouTube, she’s also a lifestyle coach. She shares DIY videos, hacks, hairstyles, makeup and fashion tips on her channel, AndreasChoice. Her passion stems from her childhood interest in art when she used to illustrate her own comics.

Andrea Brooks

Image via YouTube

14. Bethany Mota (10M Subscribers)

Bethany Mota is a Mexican and Portuguese beauty YouTuber living it up in sunny California. She’s won over her followers with the wit and humor she uses to present her hair, makeup, and healthy eating tips. She’s also known for positive messages on self-acceptance and against bullying.

Bethany Mota

Image via YouTube

15. Carli Bybel (6M Subscribers)

Carli Bybel is known for her beauty and fitness related videos. The fashionista is all about inspiring women and promoting self-confidence through her vlogs. This YouTube beauty vlogger creates content around product reviews, tutorials, and healthy lifestyle tips.

Carli Bybel

Image via YouTube

The Beauty Stars of YouTube Can Earn You Trust With Your Customers

The beauty industry is incredibly competitive and differentiating your product from the rest is never an easy task, but partnering with the right influencers can help you earn the trust of your target audience. Brands like Lancome, Maybelline, Sephora, Urban Decay, Anastasia Beverly Hills, Benefit, Mac, and more have all worked with YouTube stars over the years.

What do you think? Who are the most influential beauty vloggers on YouTube? Did we miss anyone? Let us know through your comments.

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