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11 of The Highest Paid Social Media Influencers on Instagram

By Renu Sharma

in Influencer Pricing

Posted September 12, 2018

How much money are some of Instagram's biggest influencers are making? Get a sense with our list below.

Having a popular Instagram account can earn you hundreds of thousands of dollars these days.

As long as consumers continue to log on to the photo app owned by Facebook - 1 billion monthly active users already do - it's likely that influencers will continue to make big bucks from brands trying to reach audiences on Instagram.

Instagram provides a prime opportunity for brands to connect with their target audience, and sponsorships enable influencers to make some serious money promoting brands, experiences, and locations worldwide.

It’s estimated that top influencers on Instagram charge around $1000 on an average per post, for every 100,000 followers, but as you’ll see below, the range varies.

Instagram rates vary depending on an account’s engagement rate, number of followers and the complexity of the Instagram post. To make sure you’re getting a reasonable rate work with influencers you trust or an agency like Reelio.

Scroll down below to get a sense of how much some influencers are making working with brands on Instagram, with the highest on-record earners rounding out the bottom of the list.

1. Liz Eswein (1.4M followers)

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Image via Instagram

Liz goes by the handle @newyorkcity on Instagram, where she has over 1.4 million followers. Her Instagram account showcases a captivating collection of photos of New York City and her travels.

She makes between $6,000 and $15,000 from a single sponsored post on Instagram.

Additionally Liz is also the Executive Director at Cycle, another media agency that helps influencers make money.


2. Lauren Bullen (2.1M followers)

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Image via Instagram

This 25-year-old blogger became famous in 2013 with her mesmerizing travel pictures from around the world. Her Instagram account @gypsea_lust has more than 2 million followers.

She met her boyfriend, Jack Morris, on a press trip with the Fiji tourism board. The couple is known to charge $9,000 for a single sponsored post and reside in Bali, Indonesia together.

Apart from travel, Lauren also talks about fashion on Instagram and on her website.


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3. Julie Sarinara (4.9M followers)

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Image via Instagram

This 32-year-old California girl was one of the first bloggers to be featured in many popular fashion magazines like Teen Vogue, Lucky, and Glamour.

She goes by the Instagram handle @sincerelyjules and has over 4.9 million followers. She is known to charge $10,000 for every sponsored post.

Julie started her blog in February 2009 as a creative outlet. Since then, her fashion tips and travel experiences have become an inspiration for many. She currently lives in Los Angeles and has a clothing line.


4. Chiara Ferragni (14.7M followers)

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Image via Instagram 

This Italian businesswoman has 13.6 million followers on Instagram, where she goes by @chiaraferragni and also runs a successful fashion and beauty blog called “The Blonde Salad.”

Chiara is known to charge $12,000 for a sponsored post and Forbes has listed her as the top fashion influencer in 2017.

The 31-year-old social media star has worked with many reputable brands like Chanel, Guess, and Christian Dior.


5. Nash Grier (9.9M Followers)

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Image via Instagram

Nash is an American influencer who rose to fame through his Vine videos in 2013. He’s popular with a younger crowd and has around 10 million followers on Instagram where he goes by @nashgrier.

He is reported to earn $13,000 per sponsored post and was also recently part of the cast for them Netflix Thriller “You Get Me”, with other influencers.


6. Jen Selter (12.4M followers)

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Image via Instagram

Jen goes by the handle @jenselter on Instagram and has 12.3 million followers. She’s known to charge $15,000 for every sponsored post.

This fitness icon’s Instagram photos showcase her love and passion for fitness.

Her website features multiple fitness-and-lifestyle-related blog posts. She also provides fitness challenges on her website so her audience can follow her fitness regimes to get that ideal body. See more fitness influencers here


7. Cameron Dallas (21.3M followers)

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Image via Instagram

Cameron is a popular teenage icon on Instagram and YouTube. He has over 21 million followers on Instagram where he goes by @camerondallas, and also has 5.7 million followers on YouTube

Born in 1994, Cameron rose to fame in 2012, posting Vines on the internet. He has also acted in some movies and will be seen in the upcoming Netflix reality series, “Chasing Cameron.”

He has won several awards and is estimated to earn about $17,000 per post


8. Rachel Brathen (2.1M followers)

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Image via Instagram

Born in Sweden, Rachel Brathen is an international yoga teacher. She goes by the handle @yoga_girl on Instagram and has over 2.1 million followers.

She’s known to charge $25,000 per post and is one of the highest paid influencers on Instagram.

Her book “Yoga Girl” went on to become a New York Times bestseller. She launched a podcast, "From the Heart: Conversations With Yoga Girl," on iTunes in 2017 and releases new episodes every week.

She resides in Aruba with her husband and daughter and teaches yoga full-time. 


9. Danielle Bernstein (1.9M followers) 

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Image via Instagram

This fashion and lifestyle blogger has more than 1.8 million followers on Instagram where she goes by @weworewhat. She launched her fashion blog “We Wore What” when she was a student at FIT in New York. She now owns a clothing line too.

Since 2010, she has worked with various brands and charges between $8,000 and $20,000 for a sponsored post. She also made it on the “Forbes 30 Under 30” list in 2017.


10. Zoe Sugg (10M followers) 

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Image via Instagram 

Zoella is a fashion and beauty vlogger and author from England. Her real name is Zoe Elizabeth Sugg. She goes by @zoella on Instagram and has more than 10 million followers.

She launched a beauty product line in 2014 under the name, Zoella Beauty. She’s known to make around $65,000 a month and is one of the highest paid influencers today.


11. Huda Kattan (26.9M followers)

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Image via Instagram

With over 26 million Instagram followers, Huda’s net worth is $550 million as of July 2018.  This makes her one of the highest paid influencers on Instagram.

She goes by @hudabeauty on Instagram. Her Instagram posts include makeup tutorials, beauty hacks, and tips on using beauty products.

Huda was born to Iraqi parents in 1983 and was named a “Top Influencer of 2017” by Forbes. This American beauty influencer launched her blog in 2010, and later launched her own cosmetics line, “Huda Beauty.”

She accepts very few brand collaborations and is greatly trusted by her followers.


Will Influencers Continue to Make Good Money on Instagram?

Influencers are bringing in a significant amount of money with sponsorships and with audiences spending more of their time on social media platforms, we expect the to see the price tag increase in the next few years. 

[See our tips on how to land an Instagram sponsorship]

Advertisers will go where audiences are spending time and these days audiences are spending time on social media with younger audiences spending time primarily on Instagram.

The influencers listed above have not only made a mark in their respective fields, but also created innovative ways to earn money. Their passion and business ideas have paid off well.

 Do you think we’ve missed someone on this list? Please let us know in the comments section below.

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