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Reelio recognized in Wharton’s 40 under 40!

By Jessica Schimm

in Startup Life

Posted November 10, 2017

Our founders Ben Williams and Pete Borum are featured in Wharton’s 40-under-40 list!

(Photo: Stephanie Diani)

In the fast-paced world of startups it's easy to forget to pause and take a look at how far you’ve come; and we've been busy.

In the last few months, our product team has had their heads down producing multiple updates to our platform, our marketing team has continued to grow an incredible email subscriber list and reader growth rate - and, while we can't discose numbers - our sales team has been crushing it. That brief list doesn't even include the wins of our other departments.

The combined effort of Reelio's team success five years later all started with a vision from two of Reelio's founders Pete Borum and Ben Williams, both of whom met at The Wharton School of Business.  

With a loosely estimated 20,000 Wharton alumni under the age of 40, we're thrilled and honored to have been added to this list intended to spotlight “a select group of innovators, trendsetters and people to watch."

The Social Media Whisperers: Pete Borum WG13 & Benjamin Williams ENG01 WG13

"Pete Borum, 33, and Benjamin Williams, 38, are masters in the art of the tricky conversation. Their influencer marketing company, Reelio, was one of the first to plant a flag in what’s now a multibillion-dollar industry. To convince skeptical marketing and advertising veterans that the ground had shifted beneath their feet a few years ago, Borum and Williams relied on a Jedilike technique: They told the execs to ask their own children to name their favorite celebrities. Guess what? Tom Cruise and Angelina Jolie didn’t rate—kids today follow YouTube and Instagram stars like Bethany Mota and Markiplier, who command loyal audiences of millions that most cable networks can’t dream of attracting. When companies accept that they have to find new ways of reaching people or risk falling behind, Borum and Williams step in.

Reelio bills itself as an expert matchmaker for brands and social media creators of all sizes. Since raising more than $1.2 million in initial seed funding back in 2014, the company has seen successes pile up rapidly; with 50-some employees and growing, their offices in New York and Los Angeles represent A-list clients including Mercedes-Benz, Verizon, and Target."

Read the full article.

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