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Case Study: How Visa Checkout & Taco Bell Achieved a 20% CTR

By Rachel Appel

in Case Studies, CTR Campaigns

Posted August 17, 2016

Big Daws' humor earns Visa Checkout & Taco Bell a 20% CTR. Download the Case Study.

 

THE CHALLENGE

Visa Checkout partnered with Taco Bell for a limited time promotion and looked to influencers to drive downloads of the Visa Checkout App.

REELIO’S STRATEGY

Reelio not only educated Visa on Influencer Marketing, but also suggested a more authentic approach to brand integration. Additionally, the exclusive discount drove a higher ROI and a successful campaign execution.

Watch BigDawsTV's hilariously awkward attempts to "half-way hug". The reactions are priceless. Brand integration with Visa Checkout and Taco Bell at :06 & 2:01.

 

 

RESULTS

Reelio's team matched Visa with the right influencer to organically appeal to Taco Bell’s demographic. Within a 4 day promotional period, Big Daws drove an outstanding 20% CTR. His light-hearted original approach motivated his audience to download the app and convert.

COMPARISON

20x Average Engagement of Casual Dining Influencer Marketing Campaigns (eMarketer)

DOWNLOAD THE CASE STUDY

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