Rosy McMichaels and other influencers generate 17% Effective Engagement Rate for Nestle. Download the Case Study.
With only 2 weeks to Halloween, Nestle Pure Life wanted to drive awareness of their limited edition monster-themed water bottles to their target demographic, bilingual moms.
Within days, Reelio quickly curated an engaging group of Spanish and English speaking Mommy Vloggers. Videos went live within the week, and due to their authentic, seasonally timed theme, over performed.
Rosy McMichael shows how Nestle's smaller-sized bottles with kid-friendly packaging helps keep their children hydrated, especially during trick-or-treating. The brand integration with Nestle starts at 0:39. (click the video to pause).
Nestle Pure Life fit perfectly into the influencer’s content, earning Nestle 3.4X the average engagement rate of a CPG Influencer Marketing Campaign, according to data from eMarketer.
14% Average Engagement compared to 4.1% CPG Food Average Social Engagements.(eMarketer)
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