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Influencer Case Study: How Lifetime drove 787k+ views in no Time

By Julio Hernandez

in Case Studies, Creative Campaigns

Posted October 26, 2016

Reelio delivered 6 videos in a  7-day turnaround campaign timeline for LifeTime. They saw 787K+ Views. Download the Case Study.

THE CHALLENGE

Lifetime published satellite videos on their own YouTube channel for their show "Bring It". The videos had great production value, but weren't reaching many viewers.

REELIO’S STRATEGY

In just 7 days, Reelio brought on 6 talented dance influencers, who learned the show's dance numbers and linked back to Lifetime's owned content.

Watch Ellen Kim kill it on the dance floor. Find the brand integration with LifeTime at :10 & :45. (click video to pause).

RESULTS

Before the Reelio videos went live, Lifetime's O&O content had about 10k views. Within 6 weeks of Reelio’s campaign launch, their content reached 70k views, and today it is over 1M.

DOWNLOAD THE CASE STUDY

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