Jamba Juice was looking to drive awareness of their new smoothies with a fresh approach to influencer marketing.
Reelio had already completed several engaging review-based campaigns for Jamba Juice, but, in order to drive increased awareness and shareability, Reelio recommended elevating Jamba Juice’s campaign with a mid-flight optimization. Reelio sourced a talented dance influencer who produced a creative, entertaining, shareable video that featured Jamba Juice as the fuel for a high-energy dance number.
Watch Chachi Gonzales's awesome video. The dancing is energetic. Brand integration with Jamba Juice at :18.
The shareability of Chachi’s video resulted in 311% over-performance of the campaign’s projected view goal, generating incredible ROI for the brand.
11x Average Engagement of Casual Dining Influencer Marketing Campaigns (eMarketer)
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