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Influencer Case Study: How FanDuel Generated 4651+ Site Visits

By Julio Hernandez

in Case Studies, CTR Campaigns, ROI

Posted October 26, 2016

DavidSoComedy and others earn FanDuel 4651+ Site Visits. Download the Case Study.

 

THE CHALLENGE

FanDuel dominated traditional media, but had yet to explore digital media as an acquisition driving strategy. Their primary goal was to engage and convert males ages 18-34.

REELIO’S STRATEGY

Reelio recommended a non-endemic strategy expanding Fan Duel's reach beyond standard sports digital channels, into lifestyle content that met the target male demographic requirements.

Watch DavidSoComedy's playfully caustic soapbox speech below about eating without judgement. Brand integration with FanDuel at 3:09. (click on the video to pause).

RESULTS

Reelio’s approach opened the door to significantly larger reach, while driving conversions. This generated some of the best results FanDuel had seen, starting with a 10% conversion rate.

DEMOGRAPHIC TARGETING

Target Demo Reached 69% Age 18-34, 90% Men

DOWNLOAD THE CASE STUDY

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