DavidSoComedy and others earn FanDuel 4651+ Site Visits. Download the Case Study.
FanDuel dominated traditional media, but had yet to explore digital media as an acquisition driving strategy. Their primary goal was to engage and convert males ages 18-34.
Reelio recommended a non-endemic strategy expanding Fan Duel's reach beyond standard sports digital channels, into lifestyle content that met the target male demographic requirements.
Watch DavidSoComedy's playfully caustic soapbox speech below about eating without judgement. Brand integration with FanDuel at 3:09. (click on the video to pause).
Reelio’s approach opened the door to significantly larger reach, while driving conversions. This generated some of the best results FanDuel had seen, starting with a 10% conversion rate.
Target Demo Reached 69% Age 18-34, 90% Men
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