A look at attribution models + predictive analysis to measure influencer marketing ROI.
Brands shouldn’t rely solely on positive organic shout-outs from fans online, says the head of influencer marketing at global agency OMD. Katharine Ricci spoke with Reelio about how the value of influencer marketing has evovled over time and why it's needed today more than ever.
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“Last year more than 50% of holiday shoppers said they were open to purchasing from new retailers,” according to Think With Google.
Time to start planning for your winter and holiday campaigns! Download campaign ideas here.
Haul, unboxing, vlog or creative production: which kind of video is best for your marketing launch?
Reelio’s Weekly Reads: Q1 TV Viewing Down, Facebook is Pushing VR Buzz, Linkedin Enables Native Video
In the business of influencer marketing? Here’s the updates we’re following this week.=