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The Influencer Marketing Blog

Influencer Marketing Strategy & Insights.

The Biggest Misconceptions of Influencer Marketing; Agency Perspectives From OMD’s Katharine Ricci

By Jessica Schimm

in Brand Safety/FTC

Posted August 7, 2018

 Brands shouldn’t rely solely on positive organic shout-outs from fans online, says the head of influencer marketing at the global agency OMD.

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26 Top YouTubers Beauty Enthusiasts Are Watching

These beauty vloggers are attracting beauty enthusiasts from around the globe.

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How Much Do Twitch Streamers Make?

By Paul Traficanti

in Influencer Pricing, twitch

Posted July 6, 2018

Never could any of us have imagined that playing video games online could become a proper profession -and a lucrative one at that, but that’s exactly what the incredibly popular live streaming platform Twitch, has made possible.

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Why Fake Followers Are a Big Deal and How to Find Them

By Jessica Schimm

in Brand Safety/FTC

Posted July 3, 2018

We’ve got your step-by-step guide on how to screen data for indications of fake followers and an explanation about why they're a problem.

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Top 15 Food Bloggers in Los Angeles You Should Follow

By Paul Traficanti

in influencer lists

Posted June 25, 2018

Blogs are one of the most impactful and effective content marketing strategies. Many brands leverage them to reach out to prospects and convert them into loyal customers.

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Top 15 YouTube Family Vloggers to Know in 2018

By Paul Traficanti

in family vloggers, influencer lists

Posted June 14, 2018

These YouTube families work with a range of brands and give us the best ideas for family fun!

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A Guide to Understanding Influencer Marketing Analytics

Helping you understand your influencer marketing campaigns analytics.

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Your 2018 Influencer Marketing Plan (Template Download)

By Jessica Schimm

in Campaign Strategy

Posted April 27, 2018

The best influencer marketing campaigns aren't done in a day. Here's your fail-proof guide to planning your influencer campaign. 

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