Brands shouldn’t rely solely on positive organic shout-outs from fans online, says the head of influencer marketing at the global agency OMD.
We’ve got your step-by-step guide on how to screen data for indications of fake followers and an explanation about why they're a problem.
Blogs are one of the most impactful and effective content marketing strategies. Many brands leverage them to reach out to prospects and convert them into loyal customers.
Helping you understand your influencer marketing campaigns analytics.
The best influencer marketing campaigns aren't done in a day. Here's your fail-proof guide to planning your influencer campaign.