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The Influencer Marketing Blog

Influencer Marketing Strategy & Insights.

Make Content that Gets Shared, Not Content That Goes "Viral" (There's a Difference)

By Mark Borum

in YouTube, Campaign Strategy

Posted June 11, 2014

For successful video content, think about why people will want to share it. Let go of the dream that it will go viral.

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7 Things You Can Learn on YouTube

By Mark Borum

in YouTube

Posted June 9, 2014

Monday, what up!

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New Week, New Channel: 'Murca Edition

By Mark Borum

in YouTube, Seasonal Campaigns

Posted May 26, 2014

In the spirit of Memorial Day, here's a video that celebrates American country culture!

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Filmmakers Don't Give A Sh*T! Honey Badger Style!

By Mark Borum

in YouTube, Startup Life, ROI, Finding Influencers

Posted May 23, 2014

Ok so you’re a filmmaker.  You have no time for Youtube right?  I mean, Youtube is great fun, but it’s for the every man.  It is the video space for all things having nothing to do with film.  You are the elite.  You are the treasured professional who doesn’t have time for amateur hour.  Filmmakers don’t give a sh*t...Filmmakers are badasses!

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Are You Ready for a New Week, New Channel? Halfway thru May Edition

By Mark Borum

in YouTube, Seasonal Campaigns

Posted May 19, 2014

It's Monday again and it finally feels like spring in the city

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The Results Are In...

By Mark Borum

in YouTube, ROI

Posted May 14, 2014

Each month YouTube releases their Ads Leaderboard. This is an opportunity to see the top 10 pieces of branded content created by advertisers for distribution on YouTube in the previous month (you can see the full list below). This is the equivalent of having a birthday twelve times yearly.

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Interviewing: From The Other Side

By Mark Borum

in Startup Life

Posted April 30, 2014

As we continue to grow our team, we’ve spent a lot of time behind the table interviewing a variety of candidates for a variety of positions. We’ve interviewed some fantastic candidates that, for one reason or another, didn’t fill the immediate job opening. Those on the other side of the table may find it interesting to know how many pieces of the puzzle have to fit together in order to get the job offer.

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New Week, New Channel, One Love. (28th of April Edition)

By Mark Borum Posted April 28, 2014

Well, it's Monday. Tuesday in some parts of the world (g'day mates!). Either way, it's time to place the spotlight on a channel that you've probably never heard of, but definitely should be watching. Cue the music!

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