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The Influencer Marketing Blog

Influencer Marketing Strategy & Insights.

Why You Should Make YouTube A Part Of Your Marketing Strategy [FREE INFOGRAPHIC]

By Mark Borum

in Campaign Strategy, YouTube

Posted July 31, 2014

Video is powerful. We all know this. How powerful is it? Well, according to Forrester Research 1 minute of video is worth 1.8 million words. Again, 1 minute of video is worth 1.8 million words. Marketer Seth Godin's blogs are on average 200 words. At that rate, he would have to write 9000 blogs to have the same effect as 1 minute of video. Furthermore, the digital era has made it easier than ever before to effectively measure consumer habits.

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5 YouTube Stars That Capitalized on Their Viral Video Success

By Mark Borum

in YouTube

Posted July 30, 2014

Hey.

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Keep It Simple

By Mark Borum

in YouTube, Startup Life, ROI

Posted July 16, 2014

Keep it simple, stupid - KISS. We’ve all heard it. Some of us more than others (Thanks Coach Hildenbrandt). The acronym has been around since the 60’s. The idea is simple - avoid complexity unless absolutely needed. You have to simplify your content marketing message. However, I’m still amazed by the number of John Grisham-esque twists and turns I hear in marketing efforts and sales pitches. It appears the creators of this content have been taught KIDS (Keep It Difficult, Silly).

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7 Celebrities I Bet You Didn't Know Were On YouTube

By Mark Borum

in YouTube

Posted July 8, 2014

Celebs are catching the YouTube bug. 

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How To Sell Anything: Lessons Learned From Door-to-Door Sales

By Mark Borum

in YouTube, Finding Influencers

Posted June 18, 2014

Reelio's Co-founder and VP of Marketing brings us back to basic, but not-to-be-overlooked sales tactics, as he reflects on his first sales job in college.  

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Youtube Trends: A Hitchhiker's Guide for Those Who Have Social Lives (Personal Videos Edition)

By Mark Borum

in YouTube, Finding Influencers, Startup Life

Posted June 13, 2014

Welcome. And for our Spanish speaking friends, Welcomo. I'm assuming most of you don't spend countless hours scouring Youtube because that's my job. In my virtual travels, I've come across a few trends that I think are worth mentioning in order to help you understand just what exactly is going on out here in the internets and how you can monetize on them. Since there are quite a few, I've decided to break up this guide into multiple tours. This is is the Personal Video tour. If you have purchased tickets for anything other than the Personal Video tour, please wait behind the yellow line for the next vehicle. Driver, we're all clear. Please keep your hands, arms, feet, and legs inside of the vehicle at all times. I don't have insurance.

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Make Content that Gets Shared, Not Content That Goes "Viral" (There's a Difference)

By Mark Borum

in Campaign Strategy, YouTube

Posted June 11, 2014

For successful video content, think about why people will want to share it. Let go of the dream that it will go viral.

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7 Things You Can Learn on YouTube

By Mark Borum

in YouTube

Posted June 9, 2014

Monday, what up!

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