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The Influencer Marketing Blog

Influencer Marketing Strategy & Insights.

How To Sell Anything: Lessons Learned From Door-to-Door Sales

By Mark Borum

in YouTube, Finding Influencers

Posted June 18, 2014

Reelio's Co-founder and VP of Marketing brings us back to basic, but not-to-be-overlooked sales tactics, as he reflects on his first sales job in college.  

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Youtube Trends: A Hitchhiker's Guide for Those Who Have Social Lives (Personal Videos Edition)

By Mark Borum

in YouTube, Finding Influencers, Startup Life

Posted June 13, 2014

Welcome. And for our Spanish speaking friends, Welcomo. I'm assuming most of you don't spend countless hours scouring Youtube because that's my job. In my virtual travels, I've come across a few trends that I think are worth mentioning in order to help you understand just what exactly is going on out here in the internets and how you can monetize on them. Since there are quite a few, I've decided to break up this guide into multiple tours. This is is the Personal Video tour. If you have purchased tickets for anything other than the Personal Video tour, please wait behind the yellow line for the next vehicle. Driver, we're all clear. Please keep your hands, arms, feet, and legs inside of the vehicle at all times. I don't have insurance.

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Make Content that Gets Shared, Not Content That Goes "Viral" (There's a Difference)

By Mark Borum

in Campaign Strategy, YouTube

Posted June 11, 2014

For successful video content, think about why people will want to share it. Let go of the dream that it will go viral.

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7 Things You Can Learn on YouTube

By Mark Borum

in YouTube

Posted June 9, 2014

Monday, what up!

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New Week, New Channel: 'Murca Edition

By Mark Borum

in Seasonal Campaigns, YouTube

Posted May 26, 2014

In the spirit of Memorial Day, here's a video that celebrates American country culture!

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Filmmakers Don't Give A Sh*T! Honey Badger Style!

By Mark Borum

in YouTube, Finding Influencers, Startup Life, ROI

Posted May 23, 2014

Ok so you’re a filmmaker.  You have no time for Youtube right?  I mean, Youtube is great fun, but it’s for the every man.  It is the video space for all things having nothing to do with film.  You are the elite.  You are the treasured professional who doesn’t have time for amateur hour.  Filmmakers don’t give a sh*t...Filmmakers are badasses!

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Are You Ready for a New Week, New Channel? Halfway thru May Edition

By Mark Borum

in Seasonal Campaigns, YouTube

Posted May 19, 2014

It's Monday again and it finally feels like spring in the city

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The Results Are In...

By Mark Borum

in YouTube, ROI

Posted May 14, 2014

Each month YouTube releases their Ads Leaderboard. This is an opportunity to see the top 10 pieces of branded content created by advertisers for distribution on YouTube in the previous month (you can see the full list below). This is the equivalent of having a birthday twelve times yearly.

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