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The Influencer Marketing Blog

Influencer Marketing Strategy & Insights.

Why Work With Influencers? Authenticity. (Video)

Understand what’s possible with influencer marketing.

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Case Study: How Visa Checkout & Taco Bell Achieved a 20% CTR

By Rachel Appel

in Case Studies, CTR Campaigns

Posted August 17, 2016

Big Daws' humor earns Visa Checkout & Taco Bell a 20% CTR. Download the Case Study.

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Why is Reelio the Best Influencer Marketing Company for you? We Have Answers. 

By Mark Borum

in Exclusivity, ROI

Posted July 29, 2016

Reelio answers the most frequently asked questions from brands about influencer marketing.

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Social Media Influencers: People Like Us

By Odile Sullivan-Tarazi

in Finding Influencers

Posted July 21, 2016

Screens are everywhere, always within reach. Their very ubiquity has helped fuel the meteoric rise of social media personalities, but it's the nature of the content itself that fans the flames. Direct, personal, seemingly unscripted, this is content that offers viewers a window into the lives of real people, people (for so viewers feel) “just like us." And that, for the primary audiences of much of this content — the teens and tweens — is what it's all about: connection. It's not so much that there's a screen always within reach, it's that there's a close friend always within reach. The promise of social media and its content is not simply constant contact. It's constant companionship.

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Violence, Fear, and Media: A Call to Action

By Ava Kelly

in Cause Marketing

Posted July 15, 2016

Last week I woke up, sat in bed, and scrolled through news stories of shootings in America, and bombings and violence in the Middle East. My newsfeed was a tribute to the terrible dehumanization of humanity.

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How to Take Your Influencer Campaign from Good to Great (Video)

From working with creators who genuinely love the product to being open to influencer suggestions - it's the small things that makes your campaigns a success.  

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Get Behind a Cause & Watch Your Engagement Rates Twofold With Reelio Cares

By Ava Kelly

in Cause Marketing

Posted December 1, 2015

A megaphone, a message and an action. That’s all you need. Everybody wants to ‘change the world,’ and in some way, shape, or form, we all have something to contribute. But the reality is, most of us only use a fraction of our resources to do so. We underestimate our capabilities and are unaware of the small actions within our power that can create unprecedented impact.

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Join Reelio at Buffer Festival 2015 - #ReelSuite

By Mark Borum Posted October 20, 2015

Stay Tuned for a Buffer Festival recap, and hear a little about what happened in the #ReelSuite! Thanks to all our snapchat followers for coming along for the ride!

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