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The Influencer Marketing Blog

Influencer Marketing Strategy & Insights.

Go Beyond Last-Click Attribution with These 7 Tools

By Jessica Schimm

in ROI

Posted June 23, 2017

“But what about the people that opened new tabs from the YouTube video?” Here’s how you can better track viewers from your influencer campaign.

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6 Celebrities Who Are On YouTube and Uploading More than Just Music Videos

By Pharra Perry

in YouTube

Posted June 21, 2017

A list of celebs who have used YouTube to connect with their fans more authentically and intimately then they could have on TV. 

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Instagram's Latest Update Will Help You Worry Less About FTC Rules

By Jessica Schimm

in Brand Safety/FTC

Posted June 16, 2017

Instagram’s new sponsorship tool will soon ease influencers’ and advertisers’ concerns about FTC guidelines.

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3 LGBTQ Influencers & Brands Show Their Pride

Want to generate buzz for pride? Here’s a few influencers and brands who are doing it right.

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8 Social Influencers Who Have Hit the Big Time

By Pharra Perry

in influencer lists

Posted June 14, 2017

A list of social media influencers who’ve broken through the “digital ceiling,” and made it into mainstream media.

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Generate Brand Buzz With These Halloween Influencer Marketing Ideas

By Jessica Schimm

in Seasonal Campaigns

Posted June 8, 2017

Halloween doesn’t just spike sales for costume shops and candy; consumers are ready to engage with entertainment, CPG and retail brands before the holiday season hits. 

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Get a Head Start on Fall Influencer Campaign Ideas

By Jessica Schimm

in Seasonal Campaigns

Posted June 7, 2017

Put your brand at the center of fall themes with influencers who are talking about everything from Football, fall fashion, fall tv shows, seasonal cooking and more! 

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How to Prepare for Vidcon

By Jessica Schimm

in Industry News

Posted June 1, 2017

Six simple tips that will help you get more out of the largest online-video conference in the world. 

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