Connect with fitness influencers based in LA to get the word out about your health and wellness brand.
With New Years comes new gym memberships, a spike in the Google search term "gyms", cleaner eating habits and self-help books, all in
Marketers who want to target an audience that's interested in health and wellness should tap into the content consumers are already watching that's inspiring them to act on their health & wellness goals.
47% of millennials say they've watched YouTube videos to improve their health or feel better after feeling down - Think With Google.
The global health and fitness industry generates $80 billion a year, and the United States is the biggest market contributor in revenue and fitness clubs, Statista tells us. The most popular fitness-related items that are purchased in the health and fitness industry are health goods, workout gear, gym memberships and classes, followed by wearables and apps, according to eMarketer.
With all of the advancements in health tech and
You can now complete a yoga routine in the comfort of your own home, watch a weight lift session while at the gym, track your running pace and distance (with famous athletes cheering you on), monitor your sleep levels, accurately count your carbs, mediate and more all with a smartphone, and access to the internet.
And while consumers want to know about fitness routines, they also want to live and eat healthier. These days, brands are partnering with fitness influencers to grow their audience around food products, supplements
Self-created content dedicated to health, wellness and fitness
Fitness Influencers in Los Angeles
1. Maryana Dvorska (YouTube 65k, Instagram 193k)
Maryana’s viewers are inspired by her
After meeting so many of you guys this past weekend I’m truly so humbled by the amount of people who have found my account inspirational or helpful in even the smallest way possible. Whatever you’re going through or struggling with (whether it be mental or physical) just remember that your goals are an arms reach away. And everything you wish to achieve you can. I remember how insecure and uncomfortable I felt in the picture on the left, and no I’m not saying I look bad but my outlook on everything around me, my poor relationship with food, and inability to make a change (and stick to it) led me down a bad path. Fitness has provided so much mental clarity, good habits, and true happiness in my life that go way beyond any physical transformation I could ever show you. & If you’re in the same boat as I was a few years ago just know that you are one small decision away from reaching any goal you set your heart on ❤️
A post shared by Maryana Dvorska (@maryanadvorska) on
Jacklyn is about getting your workout on and still indulging from time to time. She is launching her own athleisure brand SxS and gives her audience a look inside her life in LA and other travels.
After almost 2 weeks of indulging in all of the things 🤷🏽♀️ I'm back to my normal and favorite routine (working out and eating clean 😌). Yesterday I took my 1st @soulcycle class since I've been back and I felt all of my indulgences creep up on me... uh uh honey, can't be having that! In-N-Out I'll see ya next month for a cheat date! #soulstyle 📷: @toddcomplex
A post shared by The Sweet Life (@jacklynsweet) on
(YouTube 1.9k, Instagram 15k)
Lauren runs a fitness and nutrition business with her brother. Her Instagram and YouTube account
Hit with a ton of #gratitude today. 🌊🌴 #seesb - Got to make a quick trip to #SantaBarbara today for an appraisal meeting at my rental property. 🙌🏼 - (For those who don’t know, I lived in Santa Barbara for 10 years — college and after — and my Nana used to live here and many of my aunts and uncles and cousins grew up here and still live here, so it has a very special place in my heart and I’ve loved this place my whole life. ❤️) - This trip popped up unexpectedly on Tuesday afternoon, and I’ll admit I was a little annoyed because I didn’t plan for it, and I’ve been going so nonstop with my biz (and loving every second), that I was bummed I’d have to miss work. 😩🙄😬 - But rather than I HAVE TO to go Santa Barbara, I GET TO, because are you freaking kidding me right now?! That view!!! 😍 - The meeting was 30 minutes (the drive one way is 1.5 hours), and while normally I’d want to hang and see friends for a little (sorry everyone 😅), I got back in the car ready to head right back to LA.💨 - But as I came to the turn I was supposed to take for the freeway, my boss (hi 🙋🏽♀️she me) said “Chill the eff out, you don’t have any meetings or calls until 5pm, take a break and be present here for a few minutes.” So, I decided to change plans. 💫 - Got a latte at the coffee shop (heyo 👋🏼 @thefrenchpress! ☕️) where I built my first business (social media/PR/brand consulting) after leaving my 9-to-5 and drove the long and scenic way to #ButterflyBeach, right by @fssantabarbara. 👌🏼 - And I paused. 😌 I made SPACE for being PRESENT, reminded myself that creating more space in my life (major 2018 intention) is entirely up to ME. So that’s what I did. 🙏🏼 - I went further into all of this on Facebook Live a few minutes ago 👉🏼 Facebook.com/LaurenSalaunWard
A post shared by Lauren Salaun 🦄 Fit Boss Babe (@laurensalaun) on
4. Amanda Bucci
(YouTube 197k, Instagram 570k)
Amanda is taking her viewers on her fitness journey as she enters
Welcome to my world 🤗 - Getting HYPED for this weekend - the THIRD #InfluencerAcademyLive event!!! - My students from all across the country + world come to LA for an amazing experience of growth, development, workshopping, expert speakers, and most importantly - team FUN 😍😍😍😍 - Nothing excites me more than showing others that it IS possible for you to live your dreams - out my belief in them and watch the magic happen when they have the right mindset and tools in place to break through their fears and just freaking GO. - Stay up to date by following #InfluencerAcademy hashtag or on IG stories :) - 📸 @3muh
A post shared by Amanda Bucci - Entrepreneur (@amandabucci) on
(YouTube 260k, Instagram 416k)
Jazmine Garcia is a lifestyle influencer with an entire YouTube playlist dedicated to fitness content. In this playlist, she shows her lifting routines, her meals for the day and the fitness apps she uses to help her keep on target.
See our list of LA lifestyle influencers who are crushing it on Instagram!