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How to Measure Your Influencer Marketing ROI, for Various Marketing Goals

By Jessica Schimm

in ROI

Posted September 20, 2017

A quick guide to what metrics should be high based on specific brand goals. 

Depending on what you want your influencer marketing campaign to do for your brand, some metrics in your influencer marketing ROI report should matter to you more than others. 

Before we start a campaign, we always ask brands to define their primary goal and secondary goal campaign in the creative brief process. Use the chart below to find which metric you should be most interested in depending on the goal of your campaign.  

Influencer marketing metrics infographic

Are you more of a video person? We've got you covered. Take a look at the video below for more information on how to measure the impact of your influencer marketing campagin and don't forget to subscribe to our YouTube channel


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