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All posts by Jessica Schimm

Submersed in the world of influencer marketing as communications at @Reelio. Former online voice of @Women2. Writer. Dancer. Pinterester.

The Most Common Types of Influencer Videos and the Differences Between Them

By Jessica Schimm

in YouTube

Posted July 18, 2017

Haul, unboxing, vlog or creative production: which kind of video is best for your marketing launch? 

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Reelio’s Weekly Reads: Q1 TV Viewing Down, Facebook is Pushing VR Buzz, Linkedin Enables Native Video

By Jessica Schimm

in Industry News

Posted July 15, 2017

In the business of influencer marketing? Here’s the updates we’re following this week.=

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How To Find the Right Influencers With These 3 Data Sources

By Jessica Schimm

in Finding Influencers

Posted July 14, 2017

You’re not investing smartly in an influencer if you’re not looking at these data sources to learn about their reach.

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Instagram Influencers Who Generated Buzz on 4th of July

Barbecues. Sunscreen. Swimsuits. Fireworks.

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How Social Media Influencers Can Drive More Downloads to Mobile Gaming Apps

By Jessica Schimm

in YouTube

Posted June 23, 2017

How do you get downloads on an app game? Put your audience in the world of the game, like this influencer did.

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Go Beyond Last-Click Attribution with These 7 Tools

By Jessica Schimm

in ROI

Posted June 23, 2017

“But what about the people that opened new tabs from the YouTube video?” Here’s how you can better track viewers from your influencer campaign.

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Instagram's Latest Update Will Help You Worry Less About FTC Rules

By Jessica Schimm

in Brand Safety/FTC

Posted June 16, 2017

Instagram’s new sponsorship tool will soon ease influencers’ and advertisers’ concerns about FTC guidelines.

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Generate Brand Buzz With These Halloween Influencer Marketing Ideas

By Jessica Schimm

in Seasonal Campaigns

Posted June 8, 2017

Halloween doesn’t just spike sales for costume shops and candy; consumers are ready to engage with entertainment, CPG and retail brands before the holiday season hits. 

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