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All posts by Jessica Schimm

Submersed in the world of influencer marketing as communications at @Reelio. Former online voice of @Women2. Writer. Dancer. Pinterester.

How Should Your Brand Use IGTV? Learn From These Beauty Influencers

By Jessica Schimm

in beauty influencers,

Posted August 13, 2018

Beauty influencers are testing IGTV and we’re taking notes. Get a head start on your next brand-partnership by understanding the various ways influencers are using the new video platform.

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The Biggest Misconceptions of Influencer Marketing; Agency Perspectives From OMD’s Katharine Ricci

By Jessica Schimm

in Brand Safety/FTC

Posted August 7, 2018

 Brands shouldn’t rely solely on positive organic shout-outs from fans online, says the head of influencer marketing at the global agency OMD.

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Why Fake Followers Are a Big Deal and How to Find Them

By Jessica Schimm

in Brand Safety/FTC

Posted July 3, 2018

We’ve got your step-by-step guide on how to screen data for indications of fake followers and an explanation about why they're a problem.

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A Guide to Understanding Influencer Marketing Analytics

Helping you understand your influencer marketing campaigns analytics.

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Your 2018 Influencer Marketing Plan (Template Download)

By Jessica Schimm

in Campaign Strategy

Posted April 27, 2018

The best influencer marketing campaigns aren't done in a day. Here's your fail-proof guide to planning your influencer campaign. 

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Fullscreen has Acquired Reelio!

By Jessica Schimm Posted April 4, 2018

Fullscreen’s acquisition of Reelio means more robust influencer campaigns and branded content opportunities.

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How to Contact Influencers and Get Them to Say Yes

By Jessica Schimm

in Finding Influencers

Posted March 26, 2018

Want to work with social influencers? Here’s our guide to getting that first outreach communication right.

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How To be Successful at B2B Influencer Marketing

By Jessica Schimm

in B2B Influencer Marketing

Posted February 26, 2018

Running a B2B campaign can result in social proof of your brand and product, more useful feedback from the influencer directly and success in a longer sales cycle.

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