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All posts by Jessica Schimm

Submersed in the world of influencer marketing as communications at @Reelio. Former online voice of @Women2. Writer. Dancer. Pinterester.

7 Food Influencers To Partner With for Holiday Cooking This Season

By Jessica Schimm

in influencer lists

Posted November 13, 2018

Seven food influencers to partner with for a holiday campaign!

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What Marketers Say is the #1 Metric for Influencer Marketing Success [Survey Results]

By Jessica Schimm Posted November 6, 2018

What’s the number one metric that indicates a successful influencer marketing campaign to our readers?

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How Do You Find Influencers? [Survey Results]

By Jessica Schimm

in Finding Influencers

Posted October 17, 2018

We asked, you responded: How do you find influencers?

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8 of the Most Entertaining Vloggers on YouTube

By Jessica Schimm

in vloggers, influencer lists

Posted September 25, 2018

Vloggers make us laugh and cry and that’s why audiences love them. Here’s a list of some of the most popular among them with a quick look at why the internet watches.

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How Should Your Brand Use IGTV? Learn From These Beauty Influencers

By Jessica Schimm

in beauty influencers,

Posted August 13, 2018

Beauty influencers are testing IGTV and we’re taking notes. Get a head start on your next brand-partnership by understanding the various ways influencers are using the new video platform.

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The Biggest Misconceptions of Influencer Marketing; Agency Perspectives From OMD’s Katharine Ricci

By Jessica Schimm

in Brand Safety/FTC

Posted August 7, 2018

 Brands shouldn’t rely solely on positive organic shout-outs from fans online, says the head of influencer marketing at the global agency OMD.

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Why Fake Followers Are a Big Deal and How to Find Them

By Jessica Schimm

in Brand Safety/FTC

Posted July 3, 2018

We’ve got your step-by-step guide on how to screen data for indications of fake followers and an explanation about why they're a problem.

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A Guide to Understanding Influencer Marketing Analytics

Helping you understand your influencer marketing campaigns analytics.

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