Vloggers make us laugh and cry and that’s why audiences love them. Here’s a list of some of the most popular among them with a quick look at why the internet watches.
Vloggers go where most are afraid to go.
They open their lives to the world and invite us along for the ride, sharing the happiest, saddest and even the most regular moments of everyday life.
In the monumental moments, they challenge privacy norms, letting us watch as they hold their baby for the first time in the delivery room, or propose to the love of their life or work through big life decisions. In the regular day-to-day moments, they share their routines, hacks to make it easier and commentary that ranges from commiseration to gratitude.
Viewers leave comforted by shared experiences and enlightened with new perspectives; and the more vloggers let us into their lives, the more we feel for this person we’ve never met in real life.
In this way, vloggers are powerful, but before we get to our list, let’s see who’s watching them.
Who Watches Vlogs? Mostly Teens and Young Adults
Who watches vlogs? Well, according to a recent study on eMarketer, vloggers tend to attract a younger audience.
This isn’t surprising given that Gen-Zers and millennials have grown up with both reality TV and social media. They’re used to sharing more than previous generations and watching others share their lives.
Amongst the 14-21 age group, vlogs earned second place in the type of content viewed on YouTube, only outdone by music videos.
If you’re looking to reach a younger audience, vloggers are a great set of influencers to think about partnering with.
Vloggers Are Relatable and This Makes Their Recommendations Even Stronger
Daily vloggers create a sense of intimacy and rawness with viewers that other content types don’t leave room for.
Popular venture capitalist Mark Suster describes the power of vloggers well when he identifies parallels between the success of one of America’s loved shows, Mr. Roger’s Neighborhood and modern-day vloggers. He identifies both simple “sets” and authenticity as recipes for success with a mass audience.
I remember meeting with senior executives at Hollywood studios who discounted the “vloggers” or low-rent production quality of many of the original YouTubers. In hindsight it was there in plain sight. What the audience of the YouTubers reacted to were YouTube stars who spoke directly into the camera as though they were talking to the audience and the lower-quality production was a feature, not a bug. - Mark Suster, Both Sides of the Table
Like Mr. Roger’s, vloggers’ authenticity inspires, entertains, and challenges. With that, let’s take a look at some of today’s most popular vloggers.
Manny Mua (4.9 M)
Manuel Gutierrez is a successful beauty vlogger and makeup artist and started his beauty YouTube channel in 2014. Before that, he used to work at MAC and Sephora.
Manny was the first male beauty and makeup artist to be the brand ambassador for Maybelline. He’s also worked with countless other beauty brands like NARS, Urban Decay, and Bliss.
In 2017, Manny, the only male beauty influencer, made it to the list of “Most Beautiful” in People magazine. In 2018, was listed in Forbes’ “30 under 30”. The beauty vlogger has over 5.3 million subscribers and nearly 40 million views on his videos.
His channel mostly consists of tutorial videos on beauty, product reviews, makeup hauls, and personal topics as well.
Aspyn Ovard and Parker Ferris (1.7 M)
Aspyn Ovard and Parker Ferris are YouTubers and life partners. They got married in 2015 and started their YouTube presence in 2011. They document and share their travel experience with their followers. They also make vlogs on shopping haul, fashion, DIY, beauty, home decor and share it with their followers.
Aspyn and Parker have more than 1.5 million subscribers to their channel. And their videos have collectively gained views of more than 269 million.
Ellie and Jared Mecham (1.5 M)
Ellie and Jared are daily vloggers from Utah who started their YouTube journey in 2011. To date, they have more than 1.5 million subscribers. Collectively, their videos have gained more than 633 million views.
Through their vlogs, the couple shares their journey and ups and downs of parenthood. When they were trying to get pregnant, the couple faced a lot of complications related to infertility. After countless visits to the doctor and fertility treatments, Jared and Ellie were blessed with a healthy baby boy.
After their first child, the couple got pregnant with their second and third children that they often refer to as their “miracle babies,” without treatment.
Through their vlogs, they try to help and guide other couples who are facing infertility issues and are not able to conceive. They’ve worked with brands like Walgreens, Care Bears, Lovevery, and Clinique.
Casey Neistat (10 M)
Born in Connecticut, Casey Owen Neistat is a well-known American vlogger. Once a school drop-out, Casey has become to represent the creator sphere in many ways and was briefly working with CNN when they bought and then shut down his news app Beme.
Based in New York, Casey’s vlogs capture his adventures around the world, make-you-smile stunts and his philosophy on making dream projects a reality. He started his own YouTube channel in February 2010 and his YouTube channel currently has more than 10 million subscribers. He is currently working on a new business venture. And yes, it does involve daily vlogging.
In the past, Casey has partnered with many brands including Samsung, J.Crew, JetBlue, and GoPro and others.
RomanAtwoodVlogs (14M Subs)
Roman Atwood vlogs about family life on his YouTube channel, and everything that goes with it, from backyard rope swings to pond jumps and weddings. To date, he has created more than 15K videos which have got nearly 4.8 billion views.
In 2010, Roman started to post prank videos on his YouTube channel. Since 2013, he started posting daily vlogs too.
Born in Ohio, Roman started filming and producing videos when he was in high school. Before he started his YouTube channel in 2010, he worked on various commercials and film projects in Columbus. In 2013, when Roman regularly started vlogging, he also launched his store known as “Smile More”, where viewers can buy Roman’s branded hoodies, t-shirts, bracelets, iPhone covers, and toys. He’s worked with brands like Nissan and Snickers, to name a few.
Felix Kjellberg (65 M)
Felix Kjellberg is a Swedish, web-based comedian, vlogger, and video game reviewer. On his YouTube channel, he goes by the name PewDiePie.
He started his YouTube career in 2010 and to date, the channel has garnered more than 65 million subscribers with videos collectively gained more than 18 billion views. Many of his daily vlogs are based on commentary and reactions to various games while he plays them. During the initial years of his YouTube career, Felix was known for playing action and horror video games.
Felix calls his online followers the “Bro Army.” With the help of his followers, he has collected funds for St. Jude Children's Research Hospital and World Wildlife Foundation.
This college dropout is the highest paid YouTube personality. Felix was voted the Most Popular Gaming Web Star in the Teen Choice Awards in 2014 and in 2016, Time magazine included him in the list of The World's 100 Most Influential People. He’s worked with many big brands including Volvo, Honor, and Tayroc.
Alex Costa (1.2M)
Born in Brazil and now settled in Los Angeles, Alex is a Brazilian-American YouTube vlogger. He dropped out of college and started his YouTube career in 2011. His YouTube channel now has more than 1.2 million subscribers and has gained over 80 million views.
His lifestyle content covers everything from men’s fashion and style, grooming tips, health and fitness tips, tech unboxing and reviews,travel and more. Once used to be a full-time employee at Google. He’s worked with brands like Jockey, Polo Ralph Lauren, ZzzQuil, and Sally Hansen.
Jenna Marbles (18 M)
Jenna’s real name is Jenna Nicole Mourey and she was born in Rochester, New York. This YouTube star has a B.S. in Psychology from Suffolk University and also has a Master's degree in sports psychology and counseling from Boston College.
She started her YouTube channel in 2010 and became an overnight sensation with her first ever video. Her first video was “How to Trick People Into Thinking You're Good Looking,” which received 6.7 million views. Her daily vlogs are mainly about her dogs, makeup, challenges, and impersonations.
Currently, she has more than 18 million subscribers to her channel and her videos have gained more than 2.7 billion views. She is a dog lover and has launched a line of toys for dogs. Also, she is the first social media star to have her wax figure exhibited at the Madame Tussauds museum in New York City.
Who’s Your Favorite Vlogger?
Their authenticity is infectious and their raw vulnerability appeals to millions of their fans worldwide. Well, there you have it. These are some of the most entertaining daily vloggers on YouTube. Follow these YouTube stars to gain knowledge as well as to be entertained. Their videos are informative, useful, and fun.
Do you know of any other entertaining daily vloggers on YouTube? Let us know in the comments below.