A list of top Instagram fitness models who inspire healthy lifestyles around the globe.
Last year, fitness centers in the U.S. had more than 60 million memberships.
A lot of people want to lead a healthy life, and they’re willing to invest their time and money to achieve it.
But how do you connect with this target audience effectively?
Well, the easiest, (and perhaps, even the most obvious), way to connect with your audience is through social media. According to Business Insider, 72% of people on Instagram say they have bought a product that they have seen on the app.
With thousands of fitness trainers and experts on Instagram, those looking to get serious about their fitness routine can find everything from fitness routines to nutrition advice and fitness products just by surfing Instagram.
What Can Instagram Fitness Models Do for Brands?
Collaborating with top fitness models or experts can help fitness brands reach their target audiences effectively. While New Years and summer holidays always drives a peak interest in fitness, the promotion of fitness can happen all year round.
One of the world's most famous fitness brands, Nike has been using celebrity influencers for a long time. The company's newest advertisements feature Serena Williams, Colin Kaepernick, Lebron James and other athletes. Similarly, Bulletproof coffee has worked with fitness Instagrammer Olive.eeeats and Fitbit collaborated with fitness influencers like Harley Pasternak and Beverley Cheng to promote their brand.
Their followers trust their insights, recommendations and are greatly inspired by them. An endorsement from them can go a long way, (see how else you can use influencer content), to boost brand awareness, credibility, and even revenue for a fitness brand.
Let’s take a look at some of the top Instagram fitness models who inspire millions through their fitness journeys. (Also, check out our list of fitness influencers based in LA).
1. Angelique Miles (35.7k)
Angelique is living proof that age is just a number: at 52, this fitness enthusiast rocks CrossFit and her own gym routine. The New York-based fitness influencer posts her fitness routines and life in NYC. You'll find themes around about accountability, self-care and gratitude.
2. NYCFitFam (39.2K followers)
The only fitness couple on this list, George and Jamie Hess are a husband and wife duo who embrace an active lifestyle while starting a young family (check out some family vloggers).
In what might sound like the most unique proposal ever, George asked for Jamie’s hand in marriage on a treadmill. Proud parents to a little boy now, George and Jamie share their fitness journey on their Instagram account and work in PR and marketing by day.
On their Instagram account, you’re likely to come across breakfast suggestions, wellness routines and tips and yoga poses. Jamie has also posted about how her relationship with fitness has evolved with pregnancy and the importance of loving and respecting your body.
They’ve worked with the likes of Mattel, Paragon Sports ONE Brands, and WELL Summit to name a few.
3. Ali Kresta (39.9K followers)
Ali is a certified professional fitness trainer, coach, and a nutrition therapist. She teaches group fitness classes at Crunch Gym and Google.
Ali loves spinning but also does a variety of other workouts including boxing and yoga. On her Instagram account, you can find themes of self-love, endurance, and her new lifestyle podcast. She recently called out to her followers to join her #Givemore movement, which encourages them to recognize people in their lives and invest more into the things they care for, whether it be fitness, their career, a relationship or recognizing family.
She’s worked with brands like Lord Jones and StarKist Charlie among others.
4. Emily Skye (473K followers)
Emily is an Australian fitness enthusiast who is known for her out-of-the-box approach for training and dieting. She inspires her 2.4 million followers on Instagram to live a healthy, fit, and strong life.
Emily is a certified health coach and a brand ambassador for Good American, a denim brand that makes clothing with inclusive size ranges.
This fitness model aims to inspire people from all over the world through her Instagram account. On it, she shares her gym workout plans and personal stories of transformation to motivate people to live healthier lives and also to help them learn self-acceptance.
5. Amanda Bisk (689k followers)
Former Australian pole vaulter, Amanda is an elite athletics coach, physiologist, and yoga teacher. Six months after her participation in the 2010 Commonwealth Games as a pole vaulter, she was diagnosed with chronic fatigue, which led her to yoga and nutrition.
Amanda started her Instagram account in 2012, sharing different yoga poses with her followers. Now she posts about her travels, workouts and her app.
She encourages her followers to take small steps toward their goals every day and do the best you can with your capabilities. Along the way, she has worked with brands like American Express, H&M, and Purina, and Active Escapes.
6. Christmas Abbott (712k followers)
Christmas Abbott is about the hardcore workouts. The fitness influencer has created her supplements, has an app and online workout courses.
Her transformation from a person who weighed 95 pounds at one time to the person she is now is an inspiration for many. On her account you'll find posts around resiliency, commitment and family life.
She has worked with many brands including FabFitFun, Morning Chalk Up, and DICK'S Sporting Goods among others. She also became the first woman to join a NASCAR Pit Crew as a full-time member.
7. Rachel Brathen (2.1M followers)
Rachel Brathen is an influencer who posts about yoga, wellness and motherhood.
Rachel’s journey as a yoga expert started when she was residing in Costa Rica, where she used to practice yoga. In 2017, Forbes named her as one of the Top Social Media Influencers in fitness. Her book called, “Yoga Girl,” became a New York Times bestseller.
She has more than 2 million followers on her Instagram. The CEO of Island Yoga Aruba (Rachel’s own yoga studio in Aruba), aims to educate her followers about yoga and its effects on a person’s lifestyle.
8. Joe Wicks (2.2M followers)
Joe is a popular fitness expert with 2.2 million followers on his Instagram account. On his Instagram account, you’re likely to come across nutritious meal plans, recipes, stories of transformation from his followers, and workout plans.
Joe aims to educate his followers that a strong healthy body can be achieved without starving and staying hungry.
He’s collaborated with many brands including UNiDAYS, Hostelworld, and Mako Boardsports.
9. Massy Arias (2.5M followers)
This 28-year old from the Dominican Republic used fitness as a gateway to fight depression. She had just ended an abusive relationship, and at the same time, her brother was fighting Hodgkin's Lymphoma. This emotional anxiety took a toll on her health.
Despite trying therapy and herbal treatments, there was no sign of improvement in her health. That’s when she decided to hit the gym. Massy continued to exercise regularly and started posting her videos and photos on Instagram. When her followers started asking technical questions, she decided to become a licensed personal trainer.
The Instagram fitness model is an inspiration to her 2.5 million followers and many people who are trying to adopt a healthy lifestyle. On her Instagram account, she shares messages about body positivity and teaches people to love their bodies. You are also likely to come across her gym workout plans and useful fitness tips.
10. Michelle Lewin (13.2M followers)
Michelle was born in Maracay, Venezuela. After being a cover model for Playboy magazine, she started doing bikini modeling. She enjoyed the fitness aspect of bikini modeling and started to dedicate more time to working out.
In 2017, she made it to the Forbes Top Influencers list. She is also the author of, “The Hot Body Diet: The Plan to Radically Transform Your Body in 28 Days.” She gives equal importance to a healthy diet.
She shares her post-workout photos with her 13.2 million followers on Instagram and aims to encourage her followers to work on their fitness levels and become stronger and in better shape.
Who is Your Favorite Instagram Fitness Model?
The stories, photos, and videos of these fitness influencers motivate thousands of people every day to adopt a healthy and fit lifestyle. Their knowledge and expertise in health and fitness make them great partners for fitness brands.
Any favorites? Let us know in the comments.