A list of influencers who've gained tons of exposure and have put in a good word for ecommerce brands.
ASOS, thredUP, Glossier, Fabfitfun and Nutrisystem are just a few popular ecommerce brands that have used influencer marketing for exposure, credibility and growth.
Influencers are a great way for ecommerce companies to get in front of their audience as many look to online recommendations before purchasing. Specifically, about 70% of global consumers trust online reviews.
Recipes, photos, videos, testimonials, and reader comments on social media have a significant impact on purchase decisions for consumers. If someone searches your product on a social site, an influencer recommendation with a discount just might be enough to bring them down that purchase funnel.
Marketers are picking up on this. Last year, eMarketer found that leveraging influencers to drive ecommerce product sales was one of the top three influencer strategies marketers wanted to adopt for 2018.
You can leverage the power of influence for your brand too. Let’s take a look at 12 of the most popular influencers who work with ecommerce brands - just in time for the holidays!
Influencers Who've Worked With Ecommerce Companies
1. Nikkie de Jager (11.3M followers)
Nikkie is a well-known makeup artist and beauty vlogger who goes by the handle @nikkietutorials both on Instagram and YouTube. She has more than 11 million followers on Instagram and 10 million subscribers on her YouTube channel.
On both channels, she shares expert makeup tips and showcases various looks she creates on herself. She has worked with beauty and accessories brands like Anne Sisteron, OFRA Cosmetics and Coloured Raine Cosmetics, and is a Maybelline brand ambassador. Nikkie was also recognized by Forbes as one of the top ten beauty influencers in 2017.
2. Aimee Song (5M followers)
Aimee Song is a lifestyle influencer based in California who rose to fame with her blog about fashion and interior design called Song of Style. She has close to 5 million followers on Instagram (@songofstyle) and more than 300K followers on her YouTube channel.
Aimee shares snippets from her daily life on these channels and you’re likely to come across photos and videos of her rocking some gorgeous outfits. She has collaborated with countless fashion and beauty brands including Urban Outfitters, Biossance, APM Monaco, Valerie Canvas and Armani Beauty, and recently endorsed eBay to for some unique fashion finds.
3. Sara Escudero (1.1M followers)
Sara is a fashion lover and globetrotter who has more than 1 million followers on Instagram where she goes by @collagevintage. On it, she shares photos of her gorgeous outfits, accessories and her travels which inspire thousands worldwide.
The fashion and travel blog began as a hobby in 2009 and soon transitioned into a full-time job. She has been the face of iconic brands like Dior and represented them at Paris Fashion Week. She has also collaborated with ecommerce fashion brands like BRINKER & ELIZA, Needle & Thread, J BRAND, and Sezane.
4. Jade Roper Tolbert (1M followers)
Jade uses her Instagram account to document her life as a mom. She goes by the handle @jadelizroper and has over a million followers. On her account, you'll find glimpses of her daily life as well as parenting lessons. She has worked with health-based ecommerce brands like Nutrisystem, SugarBearHair, MVMT, DIFF Eyewear, and FabFitFun among others.
5. Jared Haibon (662k followers)
Jared goes by the handle @jaredhaibon on Instagram on which he has over 664K followers. On his Instagram, you'll find seasonal and inspirational lifestyle content, including loving moments with his finacé Ashley and their dog, family holidays and travel excursions. He has worked with brands like Hello Fresh, Jose Cuervo USA, Excedrin, The Black Tux, and Teami Blends among others.
6. Ali Fedotowsky-Manno (657K followers)
Ali is passionate about affordable fashion and uses her Instagram account to share fashion tips as well as her experiences as a mom. She also has a blog on which she shares details about her outfits and snippets of her daily life as a mother of two.
On Instagram, she goes by @alifedotowsky which has more than 651K followers. Ali has collaborated with brands like Walmart, Hallmark, Nordstrom, Sole Society, Betty Crocker, and Fangirl Sports Network.
7. Steph Rayner (420k followers)
Steph is a fashion model who goes by the handle @stephjrayner on Instagram. She has more than 412K followers on this account where she shares photos from her shoots and from her daily life as a model.
She is an inspiration for thousands as a fashion icon and has worked with many beauty and fashion brands like Glassons, Venus, BondiBoost, Princess Polly, FashionNova, and Lounge Apparel among others.
8. Ashley Herbert (336K followers)
Ashley goes by the handle @ashleylynnrosenbaum on Instagram where she has close to 340K followers. On it, she shares glimpses of their family life, like the kids’ first day of school,their son’s swimming lessons, vacation photos and other family fun activities. She has collaborated with a mix of health and kid-friendly brands such as FabFitFun, Teami Blends, Care/of, KIND Snacks, and Crocs.
9. Adriana Saavedra (330k followers)
Adriana is a fashion, beauty, and lifestyle blogger who lives in San Diego. She goes by the handle @adriannasf on Instagram where she has over 332K followers.
On her Instagram account, she shares photos of her styled outfits in various locations. She has worked with many beauty, fashion, and accessories brands like REVOLVE, G-SHOCK Women, Too Faced Cosmetics and A’GACI among others.
10. Thea Domber (211k followers)
New York-based Thea Domber is a fashion blogger and the founder of Effortlessly with Roxy. She goes by the name, “Roxy,” online and is passionate about sharing her favorite fashion finds with her followers.
On her Instagram profile, which has more than 211K followers, you'll find great recommendations for affordable fashion pieces, products that sustain a healthy life, glimpses of New York City and Brooklyn and her Apple Watch wrist band choices.
Often sporting a preppy-chic aesthetic, she works with a number of fashion and accessories brands like Anthropologie, Peggy Li Creations, American Eagle Outfitters, Nordstrom, Chloe, and Madewell.
Jennifer Chong (20k followers)
Jennifer Chong is a travel, fashion, and lifestyle blogger who documents her travels, outfit choices, product reviews, and life stories at Tonight We Dream. The TWD Shop allows you to buy outfits and accessories from brands like REVOLVE, boohoo, and Missguided.
On her Instagram profile, that has more than 20K followers, Jennifer shares photos of herself wearing trendy outfits to inspire women. As one of the top ecommerce influencers, she has worked with many fashion, beauty, and cosmetics brands. Some of them include Nude by Nature, Jo Mercer, Urban Decay, Zara, and Portmans.
Ready to Work With These Top Ecommerce Influencers?
There are many influencers out there who can be great partners for a variety of ecommerce brands. They talk about fashion, beauty, lifestyle, parenting, and other topics on social media.
Stay tuned for more influencer lists.