Get to know some of the most popular influencers on Instagram - and the brands they've worked with.
Instagram is going strong. Users are continuing to increase their time on the app, and Instagram continues to roll out changes to benefit users including filters to help combat bullying, a timer notification that lets you know when you've spent a self-selected amount of time on the app and a resource for parents of teens on Instagram.
The average time spent on Instagram per day has risen 19% since 2016 and is projected to increase in the next two years. So how much time are users spending on the app?
Well, this year, Instagram users spent an average of 24 minutes per day on the app, and in 2019, users are expected to spend close to 26 minutes on the app, which may not seem like a lot compared to 30 minute Netflix shows - but when multiplied by 800 million users - that ends of being a lot of minutes.
According to eMarketer's estimates, 104.7 million people in the U.S. will have used Instagram this year, with Instagram stories being the driver of growth.
At large, it's user base skews slightly more female and millennials make up the largest share of its user base, and marketers and influencers continue to tap into it.
Leading Brands Trust Top Instagram Influencers to Get More Exposure
Leading fashion and accessories brands such as H&M, Daniel Wellington, and Loeffler Randall often turn to Instagram influencers to boost their marketing efforts. They use influencer content to boost their brand’s reach, engagement rates, and product sales.
In fact, fashion and beauty brands like Revolve and Benefit invest a huge amount of time and money into organizing Instagram influencer brand getaways too. They take small, highly curated groups of Instagram influencers on vacations to benefit from their followings.
However, you need to choose the right influencers to drive the best results. Let’s take a look at 11 of the top Instagram influencers you can benefit working with.
1. Huda Kattan (27.8M followers)
Huda Kattan is a makeup artist, beauty influencer, and an entrepreneur. She has run her own beauty brand, Huda Beauty, since 2013.
Her Instagram feed is packed with makeup tutorials for different looks - often featuring her own beauty products. She reposts a lot of user-generated content, hosts giveaways, and endorses brands like Tweezerman.
Huda Kattan sometimes shares some moments from her personal life too.
2. Zach King (21M followers)
Based in Los Angeles, Zach first rose to fame as a Vine star, where he posted six-second videos that were edited to look as if he was doing magic. You can find similar kinds of videos with digitally created illusions on his YouTube channel.
Because Zach is a filmmaker, it’s not surprising that most of his Instagram posts include fascinating videos, which contributes to the 21 million followers he has today.
He endorses brands like Canon USA and Oreo - usually by creating fun posts in his own style.
3. Chiara Ferragni (15M Subscribers)
Chiara shares her luxury lifestyle through her stories and posts, giving us a glimpse of the global cities she visits and family life.
You can also see her chilling out with her besties and showing off trendy outfits. She misses no chance to endorse various fashion and travel brands when on the go.
4. Kayla Itsines (10.2M followers)
An Australian personal trainer and author, Kayla Itsines has 10.2 million Instagram followers and inspires people to be in the best shape they can be with her expertise in personal training.
Kayla creates short, easy-to-understand workout videos and regularly fulfills requests from her audience.
She created the following video for her followers who requested a workout routine that used a minimal equipment.
Kayla also talks about personal stuff, such as the food she likes and how amazing the coffee is in Australia. She also shares moments from her day-to-day life, being at home or in other cities such as London or Greece.
5. Manny MUA - Manuel Gutierrez (4.8M followers)
On his Instagram, you can find various makeup looks, looks with nearly every well-known beauty brand, some personal stories (that serve as inspiration to many), and his new line, Lunar Beauty, in use.
Manny is your go-to guy for anything makeup. You'll get to know the people who matter to him on his Instagram in addition to makeup inspiration. He's worked with Urban Decay and given promotional codes for brands like Morphe brushes.
6. Desi Perkins (3.7M followers)
A lifestyle and beauty vlogger on YouTube, Desi is also among the top Instagram influencers. She has about 3.7 million followers on Instagram where she posts night-out looks, travel excursions and events she attends.
7. Girl With No Job - Claudia Oshry Soffer (3M followers)
Claudia Oshry Soffer from “Girl With No Job” runs a meme-filled Instagram account which boasts 3 million followers.
Claudia uses popular memes with sarcastic one-liner captions to create hilarious posts that receive huge engagement.
She often uses humor to promote brands and ensures that sponsored posts also match the overall aesthetics of her Instagram page. Below, you can see how Claudia uses relatable humor to promote Almay, a cosmetics brand:
8. CookinWithMima (2.4M followers)
Mariam Ezzeddine pursued her passion for cooking to start CookinWithMima. She experiments with new healthy cooking ideas to create specialty dishes and desserts.
Her blog and Instagram feature delicious recipes from Mima’s own kitchen. She makes them simple and easy to follow so that her followers can easily learn how to cook.
Mariam’s Instagram posts often link back to recipes on her blog. She enjoys seeing some of her 2.4 million Instagram followers cook with her.
She has worked with various amazing brands such as Walmart and Magnum.
9. Julia Engel (1.2M Followers)
With 1.2 million followers, Julia Engel is one of the top Instagram influencers in the fashion vertical. She has a blog titled, “Gal Meets Glam,” which features fashion, beauty, and travel content.
10. Nataly Osmann (1M followers)
Nataly Osmann rose to fame after the #FollowMeTo series went viral. The series included a number of photos in which Nataly is seen leading her husband, Murad, by the hand to various destinations. She has more than 14.5K YouTube subscribers and one million Instagram followers.
Together with Murad Osmann, Nataly works with many brands from fashion, travel, clothing, hotel, and various other industries.
11. Bright Bazaar (247k Followers)
Will Taylor is a lifestyle blogger who likes to talk about interior design, travel, men’s fashion, and photography. His blog, Bright Bazaar, is quite colorful and inspiring and is a recommended read by the top publications like BuzzFeed and The Huffington Post.
The New York-based lifestyle blogger and influencer has an Instagram following of 247K users. Will leverages his passion for photography to capture high-quality photos of the places he visits, seasonal changes, and his life moments.
He makes sure to create sponsored content in a way that his audience can relate to it.
Who Are Your Favorite Instagram Influencers?
These top Instagram influencers have highly engaged audiences. Most of them are creative content creators who know how to make it seem like your brand naturally fits into their life.
If you know any other Instagram influencers who are helping brands grow, please mention them in the comments.