A list of top female YouTubers who are bringing in serious views with upwards of 10M subs.
Only about 200 channels have 10 million or more subscribers on YouTube, according to our calculations on Social Blade.
And if you remove the celebrity channels counted in that number, we’re talking about an even smaller pool of those who have made it to the top.
So, who are the leading ladies on the second most visited website in the world? We’ve highlighted a few of them below, detailing some of the brands they've worked with and the books and product lines that they’ve created as well.
These smart, nifty, and creative women share fashion and beauty tips, game reviews, educational content, recipes, and lots more. Let’s have a look.
1. Yuya (22M subs)
This Spanish content creator joined YouTube at the age of 16 after winning a makeup contest. Her videos mainly talk about beauty, makeup tips, fashion, and styling. With 22 million subscribers to her channel, she is one of the leading female YouTubers today.
Her success and popularity as a beauty influencer paved the way for her to launch her own products. She launched a perfume called #True in 2015 and a line of cosmetics in 2017. She’s also authored two books - Las confesiones de Yuya in 2016 and Los secretos de Yuya in 2015.
2. Jenna Marbles (18M Subs)
Jenna Marbles’ real name is Jenna Mourey. She became famous when one of her videos, “How to trick people into thinking you’re good looking” went viral in 2010. The video received more than 5 million views in the very first week, and Jenna became an icon. The 32-year-old female YouTuber is also a comedian and an actress in the US.
She currently has more than 18 million subscribers on her YouTube channel which she named after her dog, Mr. Marbles. You’re likely to find adorable videos in which her dog helps her choose makeup or her boyfriend guides her through a makeup tutorial. Being a dog lover, she also found a retail chain for dog toys.
3. Liza Koshy (15M subs)
This 21-year-old American instantly became a hit when she joined YouTube in 2015. Born in 1996, the young female YouTuber is not only a YouTube comedian but also an actress and television host.
Her videos are funny and entertaining. You can find her doing celebrity impressions in some of them or sharing a hilarious take on baths. Liza has received two Streamy Awards along with other recognitions.
3. Lilly Singh (14M subs)
This Canadian content creator named her YouTube Channel “Superwoman.” Her satirical and humorous content on Indian and Punjabi culture has made her a favorite icon amongst teenagers in many different parts of the world.
By 2017, “Superwoman” had more than 13 million subscribers, and in the same year, Forbes listed her as one of the world’s highest-paid YouTube celebrities with earnings of more than $10 million.
In March 2017, she released her first book called “How to be a Bawse: A Guide to Conquering Life.” You can find her entertaining sketches on both her YouTube channel and IGTV.
4. CaELiKe (14M subs)
This Mexican star uploaded her first video to YouTube in October 2010, and currently, her channel has more than 14 million subscribers. The 28-year-old’s advice and comedy videos have attracted millions of viewers around the world.
Rachel Levin, the face behind RCLbeauty101, started her YouTube career in 2010.
At the age of 15, she uploaded her first video, “How to Conceal Under Eye Dark Circles.” Her beauty advice and DIY ideas became an instant hit on YouTube. Later, she moved on to creating funny videos which were also greatly appreciated by her subscribers.
As of August 2018, she has over 13 million subscribers and over 3 billion views on her YouTube channel.
10. Zoella (12M subs)
Zoe Elizabeth Sugg, or Zoella as she’s popularly known, joined YouTube as a teenager and now has her own beauty line. Her videos talk about beauty, makeup and fashion hauls.
She has also written a couple of books. Her first novel, “Girl Online” sold a record number of copies in its first week and went on to become the fastest-selling book that year.
6. Rosanna Pansino (10M Subs)
This YouTube personality is a baker, author, and actress. She is known to entertain her viewers with fun recipes.
She bakes beautifully decorated cakes, cupcakes, cookies, donuts, and other delicious treats. You can find videos on movie-inspired desserts, like Moana-inspired cakes, The-Avengers-inspired cupcakes, or even emoji-inspired pancakes on her YouTube channel.
Her video on “How to Make a Frozen Princess Cake” has received more than 1.8 million views and is the most popular cooking video on YouTube. As of August 2018, her channel has a subscriber base of over 10 million and 2.4 billion views.
9. Bethany Mota (10M subs)
Bethany Noel Mota started her YouTube channel when she was just a teenager. Her fans are known as “Mota-vators.” As of now, her subscriber list has surpassed 10 million with 981 million views.
Her videos comprise of beauty and fashion tips, makeup tutorials, and do-it-yourself ideas. She has worked with popular brands like Forever 21 and J.C.Penney and has also launched a few fashion items at Aeropostale.
In addition to her beauty videos, she also uses the YouTube platform to spread messages about anti-bullying and acceptance.
Who’s Your Favorite?
There you have it, a list of 11 of today’s most popular female YouTubers that cover a range of categories from baking to entertainment to lifestyle and more.
Do you have a favorite among the YouTubers on this list? Let us know about any other female YouTubers you follow in the comments below.