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The Influencer Marketing Blog

Influencer Marketing Strategy & Insights.

How Should Your Brand Use IGTV? Learn From These Beauty Influencers

By Jessica Schimm

in beauty influencers,

Posted August 13, 2018

Beauty influencers are testing IGTV and we’re taking notes. Get a head start on your next brand-partnership by understanding the various ways influencers are using the new video platform.

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The Biggest Misconceptions of Influencer Marketing; Agency Perspectives From OMD’s Katharine Ricci

By Jessica Schimm

in Brand Safety/FTC

Posted August 7, 2018

 Brands shouldn’t rely solely on positive organic shout-outs from fans online, says the head of influencer marketing at the global agency OMD.

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15 Top YouTubers Beauty Enthusiasts Are Watching

By Paul Traficanti

in influencer lists

Posted July 13, 2018

These beauty vloggers are attracting beauty enthusiasts from around the globe.

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How Much Do Twitch Streamers Make?

By Paul Traficanti

in Influencer Pricing, twitch

Posted July 6, 2018

Never could any of us have imagined that playing video games online could become a proper profession -and a lucrative one at that. But that’s exactly what the incredibly popular live streaming platform Twitch, has made possible.

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Why Fake Followers Are a Big Deal and How to Find Them

By Jessica Schimm

in Brand Safety/FTC

Posted July 3, 2018

We’ve got your step-by-step guide on how to screen data for indications of fake followers and an explanation about why they're a problem.

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Top 15 Food Bloggers in Los Angeles You Should Follow

By Paul Traficanti

in influencer lists

Posted June 25, 2018

Blogs are one of the most impactful and effective content marketing strategies. Many brands leverage them to reach out to prospects and convert them into loyal customers.

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Top 15 YouTube Family Vloggers to Know in 2018

By Paul Traficanti

in influencer lists, family vloggers

Posted June 14, 2018

Family vloggers are a great way for brands to reach their audience. Here's a glimpse of the top 15 family vloggers on YouTube.

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A Guide to Understanding Influencer Marketing Analytics

Helping you understand your influencer marketing campaigns analytics.

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