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The Influencer Marketing Blog

Influencer Marketing Strategy & Insights.
By Pharra Perry

in Instagram

Posted August 15, 2017

Instagram Launches Multi-User LiveStream; Hello Influencer Collabs

Influencer marketing just got more fun with Instagram's newest feature update. Who's ready to collab? .

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By Pharra Perry

in Industry News

Posted August 8, 2017

Black Twitter, Setting the Bar for What’s Popular

Black consumers are influencing cultural shifts and thus, purchasing decisions. Their influence is worth making note of.  .

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By Paul Traficanti

in ROI

Posted August 7, 2017

How to Measure the ROI of Your Influencer Content

A look at attribution models + predictive analysis to measure influencer marketing ROI..

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By Jessica Schimm

in Brand Safety/FTC

Posted August 2, 2017

The Biggest Misconceptions About Influencer Marketing; Industry Perspectives With OMD’s Katharine Ricci

OMD’s Katharine Ricci, who’s been doing influencer marketing for the last ten years, talked to Reelio about the value of influencer marketing, and why brands shouldn’t solely rely on positive shout-outs from fans..

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