Beauty influencers are testing IGTV and we’re taking notes. Get a head start on your next brand-partnership by understanding the various ways influencers are using the new video platform.
Brands shouldn’t rely solely on positive organic shout-outs from fans online, says the head of influencer marketing at the global agency OMD.
We’ve got your step-by-step guide on how to screen data for indications of fake followers and an explanation about why they're a problem.
Blogs are one of the most impactful and effective content marketing strategies. Many brands leverage them to reach out to prospects and convert them into loyal customers.
Helping you understand your influencer marketing campaigns analytics.