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Case Study: How Target Achieved 19.2% Brand Mention in Comments

By Julio Hernandez

in Case Studies

Posted October 26, 2016

Family Fun Pack, one of the most beloved families on YouTube, takes a fun-filled trip to Target to prepare for their big move. The campaign drove outstanding results. Download the Case Study.

 

THE CHALLENGE

Target was looking to drive awareness to their grocery department as the perfect place to get "middle of the week items" missing from your pantry. They also needed to reach the enthusiastic millennial mom.

REELIO’S STRATEGY

Reelio matched Target with Mommy Vloggers who were eager to show how Target fit into their weekly schedule.

Check out Family Fun Pack's wonderfully relatable time at Target. Brand integrations throughout.

 

 

RESULTS

Enthusiasm for Target truly shows in the viewer comments section of the YouTube video, where 19.2% or 1 in 5 comments mentioned the brand.

560% Overperformance

DOWNLOAD THE CASE STUDY

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