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Case Study: How Nestle Achieved a 17% Effective Engagement Rate

By Julio Hernandez

in Case Studies

Posted October 26, 2016

Rosy McMichaels and other influencers generate 17% Effective Engagement Rate for Nestle. Download the Case Study.

THE CHALLENGE

With only 2 weeks to Halloween, Nestle Pure Life wanted to drive awareness of their limited edition monster-themed water bottles to their target demographic, bilingual moms.

REELIO’S STRATEGY

Within days, Reelio quickly curated an engaging group of Spanish and English speaking Mommy Vloggers. Videos went live within the week, and due to their authentic, seasonally timed theme, over performed.

Rosy McMichael shows how Nestle's smaller-sized bottles with kid-friendly packaging helps keep their children hydrated, especially during trick-or-treating. The brand integration with Nestle starts at 0:39. (click the video to pause).

 

 

RESULTS

Nestle Pure Life fit perfectly into the influencer’s content, earning Nestle 3.4X the average engagement rate of a CPG Influencer Marketing Campaign, according to data from eMarketer.

COMPARISON

14% Average Engagement compared to 4.1% CPG Food Average Social Engagements.(eMarketer)

DOWNLOAD THE CASE STUDY

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