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Case Study: How Jamba Juice Achieved 23K+ Total Engagements

Chachi Gonzales's dancing earns Jamba Juice a 23K+ Total Engagements. Download the Case Study.

 

THE CHALLENGE

Jamba Juice was looking to drive awareness of their new smoothies with a fresh approach to influencer marketing.

REELIO’S STRATEGY

Reelio had already completed several engaging review-based campaigns for Jamba Juice, but, in order to drive increased awareness and shareability, Reelio recommended elevating Jamba Juice’s campaign with a mid-flight optimization. Reelio sourced a talented dance influencer who produced a creative, entertaining, shareable video that featured Jamba Juice as the fuel for a high-energy dance number.

Watch Chachi Gonzales's awesome video. The dancing is energetic. Brand integration with Jamba Juice at :18.

 

 

RESULTS

The shareability of Chachi’s video resulted in 311% over-performance of the campaign’s projected view goal, generating incredible ROI for the brand.

COMPARISON

11x Average Engagement of Casual Dining Influencer Marketing Campaigns (eMarketer)

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